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Home1960s

1960s

Media Analysis

Do car ads need to talk down to people in order to be engaging?

May 22, 2025 Steve 6

One of the laziest kinds of clickbait in the auto history media are posts of old advertisements, commercials and various types of marketing videos. All too often the text that accompanies the ads could be […]

1970 Ford LTD
Data Dive

Was the decontented Ford LTD ‘essentially like an Impala’?

May 21, 2025 Steve 9

(EXPANDED FROM 8/29/2023) A few years ago Curbside Classic’s Paul Niedermeyer stopped by to critique our story, “1969 Ford LTD attacked GM’s hierarchy of brands in multiple ways.” He repeated the following quote from the […]

Roy Chapin Jr. and William Luneberg
Multimedia

Joe Ligo’s third AMC episode suffers from analytical weaknesses

May 20, 2025 Steve 3

One downside of partnering with another automotive historian on a media project is that you inevitably have to negotiate editorial details. That can be particularly challenging if one of the partners has considerably more stature. […]

1972 Pontiac Firebirds
History

William Porter brought a thoughtful approach to his design work at GM

May 19, 2025 Steve 0

I can be quite critical of Automotive News, so in fairness I should note when they do good work. A case in point is a feature story by David Phillips (2025) about William L. Porter. […]

1963 Rambler Classic 770 4-door sedan
Data Dive

1963 Rambler Classic was more of a compact than an intermediate

May 14, 2025 Steve 6

(EXPANDED FROM 7/10/2023) Last Friday the Public Broadcasting Service aired the second of Joe Ligo’s six half-hour episodes about American Motors, which focused on how the automaker navigated the 1960s (go here). In sync with […]

1971 Plymouth Valiant 4-door sedan
History

1971 Plymouth Valiant sedan impressed media more than buying public

May 12, 2025 Steve 7

(EXPANDED FROM 3/27/2023) A Popular Science road test ranked the 1971 Plymouth Valiant four-door sedan above its newest rivals among the low-priced brands — the Ford Maverick and AMC Hornet (Norbye and Dunne, 1971). That […]

1970 Cadillac Eldorado
Gallery

Was the 1969-70 Eldorado the best-looking postwar Cadillac?

May 9, 2025 Steve 5

When I was expanding a John DeLorean book review the other day, I dug up a 1967 General Motors ad that included a photograph of a Cadillac Eldorado. That got me wondering: Was the 1967-70 […]

Circa 1958 Rambler American 2-door sedan
Multimedia

Could Joe Ligo’s American Motors TV series expand the audience for auto history?

May 5, 2025 Steve 10

I first wrote about Joe Ligo’s idea of making an American Motors film in early 2020. Two years later he announced that he was retooling the project and would do a six-part series for the […]

1961 Cadillac
History

The ‘compact’ 1961-63 Cadillac that went nowhere

April 30, 2025 Steve 17

(EXPANDED FROM 12/16/2022) One of the more popular comments about previous versions of this story has been that the 1961-63 “compact” Cadillac failed because it looked out of proportion. It was basically a regular Cadillac […]

1968 GM premium big cars
Data Dive

1965-68 GM big cars: The end of different strokes

April 28, 2025 Steve 13

(EXPANDED FROM 7/21/2023) General Motors had one of those “be careful what you ask for” problems. In 1962 the automaker captured three-fourths of the premium-priced, big-car market. This was a key reason why GM sold […]

Posts pagination

« 1 … 9 10 11 … 50 »
  • Why did American Motors fire Wells Rich and Greene in 1972?
    March 6, 2026 6
  • 1967 Oldsmobile Cutlass Supreme
    Was the 1966 Olds Cutlass Supreme the first mid-sized brougham model?
    March 5, 2026 21
  • 1976 Plymouth Volare 2-door coupe
    Splashy new cars often were the biggest disasters during the postwar period
    March 3, 2026 1
  • Reader questions Chrysler’s future as it passes 100th anniversary
    March 2, 2026 13
  • 1968 Chevrolet C10 pickup
    Was the 1967-68 Chevrolet C10 the ‘first modern pickup’?
    February 27, 2026 7
  • 1941 Studebaker Commander 2-door coupe
    1941 Studebaker Commander: Ending its big cars on a high note
    February 26, 2026 11
  • 1956 Studebaker Golden Hawk front with hood open
    Four lingering questions about Aaron Severson’s take on the 1956 Studebaker Golden Hawk
    February 20, 2026 6
  • Thank yous, power outages and format changes
    October 31, 2025 0
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 134
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