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Home1960s

1960s

1966 Oldsmobile 442
Data Dive

Did smaller cars cannibalize GM’s premium-priced big cars in the 1960s?

November 25, 2025 Steve 31

(EXPANDED FROM 12/1/2023) The introduction of compacts for Pontiac, Oldsmobile and Buick represented a major change for these General Motors’ premium-priced brands. Did they help sales grow in a changing marketplace? Or did smaller cars […]

1963 Lincoln Continental hood ornament
Fake Design

1961-63 Lincoln Continental was not as iconic as often described

November 20, 2025 Steve 12

(EXPANDED FROM 6/9/2023) The 1961-63 Lincoln has been lauded as one of the most iconic car designs of the postwar era. It’s true that the exceptionally clean styling of the so-called “Kennedy Continentals” represented a […]

1965 Rambler Marlin ad
History

Historians differ on origins of 1965 Rambler Marlin

November 18, 2025 Steve 14

(EXPANDED FROM 8/14/2019) Histories about the 1965 Rambler Marlin’s origins show how even basic facts can be difficult to nail down. Authors differ over when and why the Marlin was developed as well as what […]

1968 Chrysler New Yorker 2-door hardtop
Design Notes

1968 Chrysler New Yorker: The peak of ‘peak Chrysler?’

November 14, 2025 Steve 22

(EXPANDED FROM 7/8/2022) Paul Niedermeyer (2021) has called the 1965 Chrysler New Yorker “the last great Chrysler.” He argued that this particular vintage “represents a pinnacle: never again would the New Yorker attain this degree […]

1951 Ford convertible
Data Dive

Was the 1949-51 Ford the end of the sensibly-sized ‘standard’ American car?

November 12, 2025 Steve 7

(EXPANDED FROM 4/26/2023) Reasonable people can debate when the Big Three automakers stopped building sensibly-sized cars during the postwar period. For example, one might point to the 1956 Ford because it was only slightly larger […]

Links

How far should AMC have gone to save the Hudson, Nash and Rambler brands?

November 11, 2025 Steve 14

(EXPANDED FROM 10/3/2023) Stephen Pellegrino has sparked a debate about the value of automotive brands by arguing that Hudson, Nash and Rambler were worth saving. His punchline is that “brand names mean something, and the […]

1964 Studebaker logo
History

Might Studebaker have survived if Sherwood Egbert had stayed healthy?

November 4, 2025 Steve 17

(EXPANDED FROM 7/28/2023) A few years ago Ate Up With Motor had an interesting exchange about how Sherwood Egbert’s departure as president of the Studebaker Corporation hurt its automotive division’s chances of survival. Egbert resigned […]

1974 AMC Matador Brougham coupe didn't do luxury very well
Design Notes

Should AMC have given the 1974 Matador coupe a luxury spin-off?

October 30, 2025 Steve 10

(EXPANDED FROM 8/21/2020) Patrick Foster (2024) illustrates how fanboy sentiment can undercut the quality of historical analysis by arguing that AMC should have offered a luxury spin-off of the 1974 Matador coupe — and that […]

1958 Edsel retractable convertible
History

1958 Edsel with retractable roof hints at why the brand failed

October 24, 2025 Steve 5

(EXPANDED FROM 5/5/2023) One of the curious things about American cars is that even the most ridiculed models will invariably develop a dedicated fan club. As a case in point, some collectors of the infamous […]

1968 Plymouth Barracuda 2-door notchback
Fake Design

1967-69 Plymouth Barracuda hunchback was Elwood Engel’s first stylistic dud

October 22, 2025 Steve 5

From 1963 through 1968 model years Elwood Engel had a pretty good run as head designer at the Chrysler Corporation. However, he did come out with one dud — the 1967-69 Plymouth Barracuda notchback hunchback. […]

Posts pagination

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  • 1962 Ford Galaxie 500
    Did the 1960-64 big Ford sell so poorly because of cannibalization?
    October 16, 2026 35
  • 1969 Ford Thunderbird 4-door Landau
    Was 1969 the beginning of the end for the Ford Thunderbird four-door Landau?
    October 14, 2026 7
  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 21
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 10
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 146
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