I have never been very attracted to the 1958-60 Ford Thunderbird’s gimmicky styling. However, I still must admit that this is one of the most important cars of the postwar era. And while the T-Bird’s […]
We’ve had a robust discussion about when American automakers should have begun producing a domestic subcompact in the comment thread of “Aaron Severson’s Ford Cardinal story challenges auto history field.” I would like to bring […]
Aaron Severson (2009) has argued that when Ford added the Falcon and Fairlane in the early-60s, they did well initially but “total sales during that period remained almost flat.” In other words, the brand suffered […]
(EXPANDED FROM 1/13/2023) Last year a reader contributed a good question for our “Story Ideas Bank” — Why was the new-for-1955, Nash-based Hudson not successful? After all, the reader noted, the Hudson “had up-to-date and […]
(EXPANDED FROM 5/20/2022) Let’s take the time to unpack six myths about one of the most misunderstood post-war American cars — the 1953-54 Plymouth. This an important exercise because it brings to light some key […]
DB stopped by to respond to our article, “The Studebaker Hawk reached its high point in 1957 — and fell rather quickly.” Well, I’m glad you gentleman have it all sorted out now. Whatever the […]
We have had a burst of discussion in a comment thread about the Avanti four-door sedan (go here), so let’s take a quick look at that tragic car. In its dying years Studebaker had developed […]
(EXPANDED FROM 2/10/2022) In the early post-war period Hudson came the closest to being an American Mercedes-Benz. The new-for-1948 “step-downs” had engineering advances that most other automakers would not pick up on for years. So […]
The Studebaker Hawk arguably reached its peak 1957. This was when it sold the best — almost 20,000 units. This was also Peak Hawk from a styling standpoint. For one shining moment, Studebaker had a […]
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