“Consumer Reports‘ attitude toward cars, in general, can perhaps best be divined by its conclusion on the 1959 Cadillac Sixty Special in its 1959 new car issue: ‘An expenditure sufficient to buy this Cadillac will also buy two other very satisfactory U.S. vehicles, which would provide more, and more various, services to facilitate a family’s motoring pleasure.’
If Edsel’s David Wallace didn’t know why someone would pay $6,000 for a Cadillac, either, he, at least, took the trouble to try and find out. Consumer Reports, apparently, didn’t know and didn’t care. Cars were only appliances to them.”
— Thomas E. Bonsall, Disaster in Dearborn
RE:SOURCES
- Bonsall, Thomas E.; 2002. Disaster in Dearborn: The Story of the Edsel. Stanford General Books, Stanford, CA.
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