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HomeWillys

Willys

Design Notes

How Brooks Stevens’s designs for a postwar compact Willys evolved

April 24, 2025 Steve 8

(EXPANDED FROM 4/15/2022) Lately we have been talking about early-50s compacts, so I thought it was a good time to expand on aborted proposals from Willys. Prior to World War II this automaker had the […]

1951 Nash Rambler convertible grille
Data Dive

Implosion of early-1950s compacts hints at product-proliferation dangers

April 15, 2025 Steve 12

The most significant postwar trend among independent automakers was a rush to compact cars. Between 1950 and 1953 four automakers came out with new entries. This would prove to be a double-edged sword. On the […]

1947 Studebaker Chamption
History

Consumer Reports holds false hope more ‘light’ cars would be offered after WWII

November 29, 2023 Steve 4

Indie Auto reader Jim Volgarino suggested that I check out the Internet Archive for hard-to-find automotive literature. That was terrific advice. One publication I have been exploring is Consumer Reports in the early postwar period. […]

Hudson-Willys merger idea
History

A few follow-up questions about Patrick Foster’s idea of a Hudson-Willys merger

October 17, 2023 Steve 7

Patrick Foster (2023) recently suggested that a merger of Hudson and Willys could have made sense — and he devoted a Hemmings column to explaining why. This is an intriguing scenario, but I have a […]

1949 Nash Ambassador
History

Did early-postwar independent automakers try too hard to be different?

September 19, 2023 Steve 11

The late-40s and early-50s arguably had more design and engineering variety among U.S automakers than we would ever see again. That strikes me as a mostly good thing for consumers, but there were two downsides. […]

1967 Oldsmobile Delta 88 Custom
Data Dive

Langworth and Norbye made excuses for General Motors’ big-car fixation

February 27, 2023 Steve 4

While updating our 1971-78 Cadillac Eldorado story, I pulled down from my bookshelf The Complete History of General Motors: 1908-1986. This Consumer Guide book written by Richard M. Langworth and Jan P. Norbye (1986) threw […]

1938 Graham sharknose front
Fake Design

The 1938-40 Graham didn’t just fail because of ‘sharknose’ styling

February 10, 2023 Steve 4

(EXPANDED FROM 1/15/2021) The 1938-40 Graham is a popular topic in the auto history media because of the car’s infamous “sharknose” styling. What gets little, if any, attention is that even if the design had […]

Jaguar XKE rear
Links

‘Driven To Write’ offers European take on a noncommercial auto website

February 28, 2022 Steve 2

I have mentioned before that monitoring the American automotive media reminds me of the Bruce Springsteen song, “57 Channels (And Nothin’ On).” The buff magazines and websites spend so much time trying to mimic each […]

  • 1964 Studebaker Challenger
    Brooks Stevens’s rejection of brand continuity was bad for small automakers
    June 14, 2025 0
  • EVs need a George Romney to champion them in the next few years
    June 13, 2025 16
  • Citroen SM
    Citroen SM: A surprisingly conventional next step
    June 12, 2025 5
  • 1936-37 Cord 810/812 tried to do too much at once
    June 11, 2025 10
  • 1963 Studebaker Daytona convertible
    Classic film shows human side of Studebaker’s end
    June 10, 2025 15
  • Once upon a time, car wheels were 36-to-42 inches in diameter
    June 9, 2025 5
  • Ram customized pickup
    What would you think if it was 1965 and you could magically see this truck?
    June 8, 2025 1
  • Brooks Stevens’s 1965 Studebaker Lark concept: Almost a baby Continental
    June 6, 2025 5
  • 1949 Packard Super Eight
    Packard kept a bigger foothold in the luxury-car field than commonly assumed
    June 5, 2025 9
  • Exner bio offers mostly positive take on controversial car designer
    Peter Grist views car designer Virgil Exner through rose-tinted glasses
    June 3, 2025 9
  • 1970 Mercury Cyclone
    1970 Mercury Montego had a last-of-the-wine quality
    June 2, 2025 2
  • A query, a thank you and an update on miscellaneous stuff
    April 4, 2025 0
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 124
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