Indie Auto
header-advert
  • Home
  • About
    • Introduction
    • Editor’s Notes
    • Story Ideas Bank
    • Why All The Data?
    • Fake Stuff
    • About Those Photos
    • Talk Legal To Me
    • Privacy Policy
  • All Our Features
    • Ad Nauseam
    • Bird Chatter
    • Calendar
    • Current Events
    • Data Dives
    • Design Notes
    • Drive-By Musings
    • Fake Designs
    • Gallery
    • Histories
    • Letters to the Editor
    • Links
    • Literature
    • Media Analysis
    • Multimedia
    • Our Sponsors
    • Photo Essays
    • Quotes
    • Random Shots
    • Satire
  • Look It Up
    • In Auto Paedia
    • By author
    • By automaker or brand
    • By time period
    • By topic
    • By vehicle type
  • Readings
    • General Reference
    • Specific Brands & Automakers
    • Auto Culture, Policy & Business Strategy
    • Bibliography
    • Where To Buy Your Books
    • Recently-Posted Readings
  • Links
    • Bibliography of Links
  • Contact
    • Emails & Newsletter
    • Rejected Comments
  • Donate
HomeWilliam L. Mitchell

William L. Mitchell

1977 Pontiac Phantom
Drive-By Musings

The good and bad of William Mitchell’s 1977 Pontiac Phantom

May 2, 2026 Steve 16

(EXPANDED FROM 12/18/2020) Indie Auto’s internet connection is finally working, so let’s take another look at William Mitchell’s swan song, the 1977 Pontiac Phantom. I must admit to feeling ambivalent about this concept car. Although […]

1972 Buick Riviera
Design Notes

1971-73 Buick Riviera: The last stand against the broughamization of Detroit

May 15, 2025 Steve 24

(EXPANDED FROM 5/2/2022) Whatever else one might say about the 1971-73 Buick Riviera, its styling did represent a heroic level of resistance to the brougham look then sweeping through the U.S. auto industry. Instead of […]

Design Notes

1968-69 Oldsmobile Cutlass: Was this a peak moment for GM styling?

August 4, 2023 Steve 7

(EXPANDED FROM 7/16/2021) The Oldsmobile Cutlass tends to receive less attention than General Motors’ other three 1968-69 mid-sized cars. This is unfortunate because the Cutlass was arguably the cleanest of the bunch. Let’s go a step […]

1971 Cadillac Eldorado
Media Analysis

1971-78 Cadillac Eldorado: Collectible Automobile tells only part of the story

February 24, 2023 Steve 50

(EXPANDED FROM 4/30/2021) A big reason Collectible Automobile has survived longer than the late, great Automobile Quarterly may be because it is less — how you say — highbrow. For one thing, Collectible Automobile‘s presentation […]

Quotes

What Bill Mitchell didn’t like about John Z. DeLorean

April 6, 2022 Steve 5

“I didn’t like his aloof egotism. He’d sit in a meeting and open his briefcase and brush his hair, and he’d dress floozy, you know, and he called us the establishment. He was a queer […]

1959 Cadillac front end
Design Notes

What’s the most excessive American car design of all time?

October 18, 2021 Steve 6

(UPDATED FROM 5/1/2020) American automakers have always had a penchant for extravagant designs that can look overwrought compared to imports. Of course, this has been changing of late as foreign automakers — particularly the Japanese […]

Links to automotive websites
Links

On the origins of the 1974 Riviera and 2021 Grand Wagoneer

January 29, 2021 Steve 0

Wayne Kady comments about the bustleback Buick: The April 2021 issue of Collectible Automobile has a letter from retired General Motors’ designer Wayne Kady. He described how GM’s head designer William Mitchell ordered him to […]

Drive-by musings
Drive-By Musings

NHTSA and automakers drag their feet on pedestrian safety

October 16, 2020 Steve 0

The federal government has been dragging its feet on pedestrian safety despite increasing fatalities. Jalopnik deserves a shout out for giving visibility to this underdiscussed issue. For example, Managing Editor Erin Marquis (2020b) recently pointed […]

Readings

Reinventing the Automobile: Personal Urban Mobility for the 21st Century

April 30, 2013 Steve 2

The authors took a clean sheet of paper and sketched an alternative approach to car design that may seem mainstream today but was decidedly exotic when the book was published in 2010. They proposed a […]

  • 1972 Lincoln Continental Mark IV
    Is David Kiley right that Ford should replace Lincoln with a new brand?
    September 2, 2026 16
  • 1972 Buick Skylark Custom grille
    1972 Buick Skylark Custom represented the end of an era
    September 1, 2026 5
  • 1959 Ford Thunderbird
    1959 Ford Thunderbird was a gimmicky but hugely important car
    August 26, 2026 11
  • Compact cars became the neglected stepchildren of U.S. automakers
    August 21, 2026 21
  • 1980 AMC brochure cover with picture of American Center building
    AMC’s Roy D. Chapin Jr. succumbed to the illusion of bigness
    August 19, 2026 2
  • 1980 Ford Thunderbird and 1956 model
    Ford’s design talent in the 1970s wasn’t enough to halt a dramatic slide in sales
    August 14, 2026 13
  • 1973 Buick Riviera
    Why wasn’t the 1971 ‘boat-tail’ Buick Riviera shrunk to compact size?
    August 14, 2026 24
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
Society of Automotive Historian award to Indie Auto

Recent Comments

  • Randerson on 1972 Buick Skylark Custom represented the end of an era
  • Randerson on Is David Kiley right that Ford should replace Lincoln with a new brand?
  • RONALD D SIEBER on Is David Kiley right that Ford should replace Lincoln with a new brand?
  • kim in lanark on Is David Kiley right that Ford should replace Lincoln with a new brand?
  • kim in lanark on Is David Kiley right that Ford should replace Lincoln with a new brand?
  • Scampman on Is David Kiley right that Ford should replace Lincoln with a new brand?
  • samuel a simpson on Is David Kiley right that Ford should replace Lincoln with a new brand?
  • Geeber on Is David Kiley right that Ford should replace Lincoln with a new brand?
  • Don on Is David Kiley right that Ford should replace Lincoln with a new brand?
  • kim in lanark on Is David Kiley right that Ford should replace Lincoln with a new brand?
  • Philco Ford on Is David Kiley right that Ford should replace Lincoln with a new brand?
  • Adam B on Is David Kiley right that Ford should replace Lincoln with a new brand?
  • Geeber on 1972 Buick Skylark Custom represented the end of an era
  • Steve on Is David Kiley right that Ford should replace Lincoln with a new brand?
  • Steve on 1972 Buick Skylark Custom represented the end of an era

Archives

Categories

Tags

1930s 1940s 1950s 1960s 1970s 1980s 1990s 2000s 2010s 2020s American Motors Auto culture Auto history media Auto media Automotive News Automotive Views Business strategies Chevrolet Compact cars Curbside Classic Design Design excesses Dodge Electric vehicles Engineering Fake advertising Ford Ford Motor Co. Full-sized cars General Motors Journalism standards Luxury cars Management culture Marketing Mid-sized cars Parody Patrick R. Foster Plymouth Premium-priced cars Public policies Rambler Reader comments Richard M. Langworth Stellantis Studebaker
Follow Us
  • Facebook
  • RSS Feed
Search
Archives
Categories
Help keep the lights on
Quinault at night

Copyright © 2022 Olympia, Earth Media, LLC | All rights reserved