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HomeWilliam L. Mitchell

William L. Mitchell

1972 Buick Riviera
Design Notes

1971-73 Buick Riviera: The last stand against the broughamization of Detroit

May 15, 2025 Steve 24

(EXPANDED FROM 5/2/2022) Whatever else one might say about the 1971-73 Buick Riviera, its styling did represent a heroic level of resistance to the brougham look then sweeping through the U.S. auto industry. Instead of […]

Design Notes

1968-69 Oldsmobile Cutlass: Was this a peak moment for GM styling?

August 4, 2023 Steve 7

(EXPANDED FROM 7/16/2021) The Oldsmobile Cutlass tends to receive less attention than General Motors’ other three 1968-69 mid-sized cars. This is unfortunate because the Cutlass was arguably the cleanest of the bunch. Let’s go a step […]

1971 Cadillac Eldorado
Media Analysis

1971-78 Cadillac Eldorado: Collectible Automobile tells only part of the story

February 24, 2023 Steve 50

(EXPANDED FROM 4/30/2021) A big reason Collectible Automobile has survived longer than the late, great Automobile Quarterly may be because it is less — how you say — highbrow. For one thing, Collectible Automobile‘s presentation […]

Quotes

What Bill Mitchell didn’t like about John Z. DeLorean

April 6, 2022 Steve 5

“I didn’t like his aloof egotism. He’d sit in a meeting and open his briefcase and brush his hair, and he’d dress floozy, you know, and he called us the establishment. He was a queer […]

1959 Cadillac front end
Design Notes

What’s the most excessive American car design of all time?

October 18, 2021 Steve 6

(UPDATED FROM 5/1/2020) American automakers have always had a penchant for extravagant designs that can look overwrought compared to imports. Of course, this has been changing of late as foreign automakers — particularly the Japanese […]

Links to automotive websites
Links

On the origins of the 1974 Riviera and 2021 Grand Wagoneer

January 29, 2021 Steve 0

Wayne Kady comments about the bustleback Buick: The April 2021 issue of Collectible Automobile has a letter from retired General Motors’ designer Wayne Kady. He described how GM’s head designer William Mitchell ordered him to […]

Drive-by musings
Drive-By Musings

The good and bad of William Mitchell’s 1977 Pontiac Phantom

December 18, 2020 Steve 5

Dean’s Garage has a great discussion about William Mitchell’s swan song, the 1977 Pontiac Phantom (Smith, 2020). I must admit feeling rather ambivalent about this concept car. Although it strikes me as one of the […]

Drive-by musings
Drive-By Musings

NHTSA and automakers drag their feet on pedestrian safety

October 16, 2020 Steve 0

The federal government has been dragging its feet on pedestrian safety despite increasing fatalities. Jalopnik deserves a shout out for giving visibility to this underdiscussed issue. For example, Managing Editor Erin Marquis (2020b) recently pointed […]

Readings

Reinventing the Automobile: Personal Urban Mobility for the 21st Century

April 30, 2013 Steve 2

The authors took a clean sheet of paper and sketched an alternative approach to car design that may seem mainstream today but was decidedly exotic when the book was published in 2010. They proposed a […]

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    April 16, 2026 7
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    How much do Trump policies have to hurt auto industry before it supports Dems?
    April 14, 2026 19
  • 1975 Ford Thunderbird
    Ford design in the 1970s was a real step down from the previous decade
    April 10, 2026 24
  • 1981 Chevrolet Monte Carlo
    The sad story about buying a 1981 Monte Carlo right out of college
    April 9, 2026 2
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    April 6, 2026 9
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  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 136
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