Business reporters for national newspapers tend to be at their best when they provide detailed, play-by-play coverage of major events in the U.S. auto industry. Unfortunately, they haven’t been as good in analyzing why things […]
Automotive News has been celebrating its 100-year anniversary by running articles that offer historical context about current events. The Trump administration’s “Liberation Day” tariffs would be a particularly valuable topic for this treatment. Unfortunately, so […]
In response to soaring import sales in the early-1970s, US automakers made brave promises of a counterattack. In retrospect, many of those promises sound decidedly hollow. For example, in the wake of a critical review […]
Maryann Keller was one of the most astute automotive analysts of the last half century. A short passage in her 1993 book, Collision, arguably sums up as well as anyone the primary reason why General […]
(UPDATED FROM 9/23/2022) The easiest way to sum up the spectacular failure of the DeLorean Motor Company is to say that its founder was exceptionally unlucky. I am hard pressed to think of a worse […]
(EXPANDED FROM 11/1/2018) “Grosse Pointe myopians” is a pejorative term that automotive journalist Brock Yates (2018) gave to the management class of U.S. automakers in an essay published in the April 1968 issue of Car […]
(EXPANDED FROM 8/19/2022) The topic that has elicited the greatest blowback from Indie Auto readers has been my argument that the U.S. auto industry was less able to respond to a rising tide of imports […]
We’ve had a robust discussion about when American automakers should have begun producing a domestic subcompact in the comment thread of “Aaron Severson’s Ford Cardinal story challenges auto history field.” I would like to bring […]
A few days ago Aaron Severson (2024) posted an epic story about the aborted Ford Cardinal. His 22,000-word piece deepens the dialogue about this important car. In a moment we will debate some of his […]
A recent post on Ate Up With Motor’s Patreon page discusses the rise of the imports in the United States. Aaron Severson (2024) draws upon data he dug up from a report by the U.S. […]
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