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HomeU.S. auto industry decline

U.S. auto industry decline

1971 Oldsmobile Ninety-Eight
Links

Oldsmobile’s John Beltz sounded like a rather cautious GM executive

May 29, 2024 Steve 9

John Beltz has been pointed to as one of the more forward-looking General Motors’ executives of the early-70s, but he came across as rather cautious in a lengthy Motor Trend (1970) interview. He was the […]

1980 Buick Skylark
Links

New Yorker story shows difficulties of an outsider reporting on auto industry

April 25, 2024 Steve 5

Industry coverage by journalists from outside the automotive media can be a mixed bag. They are less likely to succumb to the groupthink that can undercut reporting from the likes of Automotive News or a […]

1970 Dodge Challenger fake image
Ad Nauseam

The bogus ad Roger slipped into his drawer and forgot for a number of years

March 22, 2024 Steve 2

Roger Sizemore had the feeling that Chrysler was going in the wrong direction. The product planners talked excitedly about selling at least 200,000 Plymouth Barracudas and Dodge Challengers annually. Yet the all-new 1970 pony cars […]

Olympia Ford dealer
Data Dive

U.S. car dealer networks have changed over the last 70 years

March 21, 2024 Steve 5

Recently published figures from Automotive News suggest that the dealership networks for U.S. automakers have changed dramatically since the early-1960s. For one thing, the Big Three’s total number of franchises — 19,249 as of January […]

1980 Pontiac Phoenix 5-door hatch
Data Dive

Bigger didn’t prove to be better for General Motors in late-70s and 80s

February 23, 2024 Steve 35

(EXPANDED FROM 12/30/2022) A few years ago we had a debate in a comment thread about the importance of scale in the U.S. auto industry (go here). I thought I would add another layer to […]

1972 Ford Thunderbird
Ad Nauseam

How do you sell a Thunderbird that lost its Thunderbirdness?

January 31, 2024 Steve 5

Henry Goverti was a huge fan of the Thunderbird. He had owned three of them — and still drove a 1966 convertible to work in the summer. It had a certain flair that epitomized the […]

1966 Oldsmobile Toronado and drivetrain
Design Notes

1966 Oldsmobile Toronado: Just another shiny thing from General Motors

January 19, 2024 Steve 19

(EXPANDED FROM 6/18/2021) In selecting the 1966 Oldmobile Toronado as its Car of the Year, Motor Trend (2005) took out its pom-poms and gushed that “never in the 14-year history of this award has the […]

Letters to the Editor

Why General Motors didn’t realize that Oldsmobile was in trouble

November 27, 2023 Steve 19

Our “Story Ideas Bank” sometimes morphs into debates about specific historical events. George Denzinger recently weighed in on the death of Oldsmobile. This is a thoughtful analysis so I am elevating it to the front page. […]

Parody ads about the auto industry and media
Our Sponsors

Collectible Cars wants to know which one you’d pick (no, really!)

October 25, 2023 Steve 0
Gallery

1969 Jaguar XJ illustrates how foreign auto design outshown Detroit’s

October 19, 2023 Steve 7

One could point to a number of car designs that represented the turning point where foreign automakers began to outshine Detroit in the late-60s and early-70s. The first-generation Jaguar XJ strikes me as particularly important. […]

Posts pagination

« 1 2 3 … 6 »
  • A sad reason bridges aren’t just used for driving over
    June 15, 2025 0
  • 1964 Studebaker Challenger
    Brooks Stevens’s rejection of brand continuity was bad for small automakers
    June 14, 2025 0
  • EVs need a George Romney to champion them in the next few years
    June 13, 2025 16
  • Citroen SM
    Citroen SM: A surprisingly conventional next step
    June 12, 2025 5
  • 1936-37 Cord 810/812 tried to do too much at once
    June 11, 2025 10
  • 1963 Studebaker Daytona convertible
    Classic film shows human side of Studebaker’s end
    June 10, 2025 15
  • Once upon a time, car wheels were 36-to-42 inches in diameter
    June 9, 2025 5
  • Brooks Stevens’s 1965 Studebaker Lark concept: Almost a baby Continental
    June 6, 2025 5
  • 1949 Packard Super Eight
    Packard kept a bigger foothold in the luxury-car field than commonly assumed
    June 5, 2025 9
  • Exner bio offers mostly positive take on controversial car designer
    Peter Grist views car designer Virgil Exner through rose-tinted glasses
    June 3, 2025 9
  • 1970 Mercury Cyclone
    1970 Mercury Montego had a last-of-the-wine quality
    June 2, 2025 2
  • A query, a thank you and an update on miscellaneous stuff
    April 4, 2025 0
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 124
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