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HomeThomas E. Bonsall

Thomas E. Bonsall

1965 Studebaker Cruiser proposal
Links

Car Life speculates about why Studebaker shut down its South Bend plant

November 24, 2023 Steve 5

A March 1964 Car Life article offers a fascinating take on why Studebaker shifted production from its South Bend main plant to a much smaller one in Hamilton, Ontario — which turned the brand into […]

1968 Ford Thunderbird
Data Dive

1958-76 Thunderbird: The rise and fall of the Ford that shook up GM

November 17, 2023 Steve 6

(EXPANDED FROM 10/1/2021) The four-seater Thunderbird was a surprisingly pivotal car for the Ford Motor Company during the postwar period. The T-Bird showed that the No. 2 automaker could better compete against mighty General Motors if it pioneered new […]

History

1958-60 Lincoln: Failing to beat GM at its own game

November 10, 2023 Steve 10

(EXPANDED FROM 12/31/2021) The Edsel is generally pointed to as the Ford Motor Company’s biggest post-war flop, but the 1958-60 Lincoln deserves a consolation prize. This car represents the disastrous final phase of Ford’s no-holds-barred […]

"Rust in peace" sign on abandoned 1962 Ford F-100 truck
Photo Essay

1962 Ford: Harbinger of stylish trucks rots in the woods

October 10, 2023 Steve 1

(UPDATED FROM 2/18/2022) Five miles up an unpaved road in the Olympic Mountains is a harbinger of today’s stylish trucks. Slowing decaying in the rainforest is a 1962 F-Series pickup. Rather than trying to cart […]

1967 Pontiac Grand Prix convertible grille closeup
Design Notes

1967 Pontiac Grand Prix convertible didn’t catch on

September 1, 2023 Steve 6

I get most of my automotive photographs at an annual car show sponsored by the LeMay Collections in Marymount. One of my favorite cars at this year’s event, which was held last Saturday, was a […]

1958 Edsel Pacer
Media Analysis

Review of Thomas Bonsall’s Edsel book mischaracterized Robert McNamara

August 23, 2023 Steve 2

Indie Auto appreciates when readers give us a heads up about interesting content elsewhere on the web. In a recent comment, John Sutter pointed to an eye-opening review of Thomas E. Bonsall’s (2002) book, Disaster […]

1970 Pontiac Firebird needed to go on a diet
Fake Design

1970 Pontiac Firebird: Time to go on a diet

August 18, 2023 Steve 15

(EXPANDED FROM 11/26/2021) The 1971-73 Ford Mustang has been criticized for growing too big and fat (e.g., Mueller, 2010). However, Ford didn’t act in isolation. All of the pony cars bloated out when they were […]

Avanti II windshield
Design Notes

Why was the Studebaker Avanti’s windshield so odd?

May 30, 2023 Steve 2

(EXPANDED FROM 2/8/2022) Why was the futuristic-looking Studebaker Avanti given a tall, flat and small windshield? That windshield ranks with the 1964-66 Imperial in looking terribly mismatched with the rest of the car. The most […]

Six Men Who Built the Modern Auto Industry
Readings

Richard Johnson showed what can happen when a journalist does auto history

May 18, 2023 Steve 2

(UPDATED FROM 2/19/2021) Histories written by practicing automotive journalists are usually engaging reads with lots of behind-the-scenes anecdotes. However, they can also be analytically superficial and grounded more in access than accountability journalism. In other […]

1966 Studebaker Sceptre taillights
Media Analysis

Accounts of Brooks Stevens’s Studebaker Sceptre and siblings can vary

February 3, 2023 Steve 13

Dean’s Garage has reposted a Hemmings story about a number of proposed Studebakers designed by Brooks Stevens. Daniel Strohl (2023) primarily focused on the Sceptre, a replacement for the ancient Hawk. I find the photographs […]

Posts pagination

« 1 2 3 4 5 »
  • 1967 Oldsmobile Cutlass Supreme
    Was the 1966 Olds Cutlass Supreme the first mid-sized brougham model?
    March 5, 2026 21
  • 1976 Plymouth Volare 2-door coupe
    Splashy new cars often were the biggest disasters during the postwar period
    March 3, 2026 1
  • Reader questions Chrysler’s future as it passes 100th anniversary
    March 2, 2026 12
  • 1968 Chevrolet C10 pickup
    Was the 1967-68 Chevrolet C10 the ‘first modern pickup’?
    February 27, 2026 7
  • 1941 Studebaker Commander 2-door coupe
    1941 Studebaker Commander: Ending its big cars on a high note
    February 26, 2026 11
  • 1961 De Soto
    Video histories of DeSoto and American Motors aren’t as good as books
    February 24, 2026 3
  • 1956 Studebaker Golden Hawk front with hood open
    Four lingering questions about Aaron Severson’s take on the 1956 Studebaker Golden Hawk
    February 20, 2026 6
  • Thank yous, power outages and format changes
    October 31, 2025 0
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 134
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