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Why do Japanese automakers continue to make their vehicles look so scary?
My biggest takeaway from a trip to the 2024 Seattle auto show last week was how automakers continue to try to outdo each other in making their cars and trucks looks scary. Why? Clotaire Rapaille, […]
Random Shots
Data Dive
Is the mid-sized sedan in a ‘breathtaking’ decline?
A Ford executive recently told Automotive News that the Fusion sedan’s forthcoming discontinuance was the result of a “breathtaking” decline in the mid-sized sedan segment that has “accelerated over the past couple years” (Martinez, 2018). In […]
Media Analysis
‘GM envy’ distorts how we view a once and future auto industry
What’s fascinating about the mega-merger hype is the degree to which it downplays obvious questions. Was not the over-consolidation of the U.S. auto industry after World War II a major reason for its subsequent humbling […]