Subaru is trying to make a very big splash with new Outback design

(EXPANDED FROM 11/10/2023) The Edsel is generally pointed to as the Ford Motor Company’s biggest post-war flop, but the 1958-60 Lincoln deserves a consolation prize. This car represents the disastrous final phase of Ford’s no-holds-barred […]

Mercury’s ad agency, Weiner, Cox & Baltz, thought that it had come up with a clever solution to a lingering problem: the brand’s cars were primarily bought by women. “Our data shows that women are […]

Indie Auto has received a pair of comments from a reader we will call D.B. His first comment was in response to our story, “The 1955 Packard’s styling was an evolutionary dead end.” D.B.’s second […]