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HomeStudebaker-Packard

Studebaker-Packard

1955.5 Studebaker President 4-door sedan
Gallery

1955 1/2 Studebaker President struggles to keep up with competition

September 26, 2025 Steve 5

(EXPANDED FROM 9/6/2023) The Studebaker pictured above was a mid-year redesign intended to catch up with the Big Three, which at the beginning of the 1955 model year had largely switched to so-called “dog leg” […]

1955 Packard hood
Design Notes

1955 Packard styling too closely copied Cadillac’s to rebuild its cachet

September 24, 2025 Steve 35

(EXPANDED FROM 1/20/2023) This essay has generated more blowback than almost any other post at Indie Auto. In a way I find that surprising because it makes what strikes me as a fairly mundane point: […]

Langworth Studebaker
Readings

Richard Langworth’s Studebaker book is dated but mostly still the best

September 9, 2025 Steve 5

(EXPANDED FROM 4/13/2013) When I am trying to track down information about Studebaker, I am most likely to first reach for Richard M. Langworth’s book. The reason why it that his journalistic approach was refreshingly […]

1950 Nash Ambassador
History

Did early-postwar independent automakers try too hard to be different?

August 22, 2025 Steve 11

(EXPANDED FROM 9/19/2023) The late-40s and early-50s arguably had more design and engineering variety among U.S automakers than we would ever see again. That strikes me as a mostly good thing for consumers, but there […]

Kimes Packard
Readings

Could Beverly Rae Kimes’ Packard book be published today?

July 22, 2025 Steve 7

Why give visibility to a book that was last published almost a quarter century ago? There are apparently so few copies left of Beverly Rae Kimes’ Packard: A History of the Motor Car and the […]

1955 Studebaker President left rear close
Design Notes

1955 Studebaker President hardtop hints at a road not taken

July 14, 2025 Steve 15

(EXPANDED FROM 11/3/2021) This may not be a very popular perspective, but I would suggest that the so-called Loewy coupes were at their best in 1955. Although the styling wasn’t as clean as the 1953-54 […]

1963 Studebaker Daytona convertible
Multimedia

Classic film shows human side of Studebaker’s end

June 10, 2025 Steve 20

(UPDATED FROM 6/20/2022) Documentary films contribute to automotive history in a different way than words on a page (either paper or electronic). In general, film can capture much better the human elements of a situation, […]

1965 Studebaker Lark 4-door sedan
Fake Design

Brooks Stevens’s 1965 Studebaker Lark concept: Almost a baby Continental

June 6, 2025 Steve 5

(EXPANDED FROM 12/10/2021) Brooks Stevens apparently was convinced that he could come up with a new-generation Studebaker Lark design that would top the work of Raymond Loewy’s team, which was then working on an Avanti-inspired […]

1956 Packard Executive
History

Did the 1956 Packard Executive represent a strategic shift?

May 29, 2025 Steve 23

(EXPANDED FROM 2/1/2022) Back in 2021 Patrick Foster suggested that a 1956 1/2 Packard model called the Executive could have “saved” the brand if it had been introduced a year or so earlier. In contrast, […]

1958 Packard left headlight pod
Design Notes

The 1958 Packard went too far in styling, size and pricing

May 6, 2025 Steve 17

(EXPANDED ON 9/30/2022) Indie Auto doesn’t generally dwell on collectible cars, but a restoration of a 1958 Packard shed light on what I have found to be one of the bigger peculiarities of the postwar […]

Posts pagination

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  • 1972 Lincoln Continental Mark IV
    Is David Kiley right that Ford should replace Lincoln with a new brand?
    September 2, 2026 16
  • 1972 Buick Skylark Custom grille
    1972 Buick Skylark Custom represented the end of an era
    September 1, 2026 5
  • 1959 Ford Thunderbird
    1959 Ford Thunderbird was a gimmicky but hugely important car
    August 26, 2026 11
  • Compact cars became the neglected stepchildren of U.S. automakers
    August 21, 2026 21
  • 1980 AMC brochure cover with picture of American Center building
    AMC’s Roy D. Chapin Jr. succumbed to the illusion of bigness
    August 19, 2026 2
  • 1980 Ford Thunderbird and 1956 model
    Ford’s design talent in the 1970s wasn’t enough to halt a dramatic slide in sales
    August 14, 2026 13
  • 1973 Buick Riviera
    Why wasn’t the 1971 ‘boat-tail’ Buick Riviera shrunk to compact size?
    August 14, 2026 24
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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