The May 1966 issue of Motor Trend included an unusually long article about the woes of American Motors. The piece was written by Editor Donald Mac Donald, so presumably it displayed the magazine’s most sophisticated […]
(EXPANDED FROM 3/4/2022) Automotive historians, both professional and armchair, tend to beat up too much on Roy Abernethy’s leadership of American Motors. Thus, Geeber (2021) offered useful context in responding to a denunciation of Abernethy. […]
(EXPANDED FROM 3/19/2021) This story has received more reader pushback than almost any other single piece that I have published in Indie Auto. Even so, I think that it epitomizes what this blog is all […]
(EXPANDED FROM 2/8/2023) Curbside Classic’s recent republishing of a Car and Driver hit piece on the 1964 Rambler American illustrates how much power car buff magazines could have in molding public opinion. Here we are, […]
The December 2023 issue of Collectible Automobile has a photo feature of a 1967 Rambler Rebel SST hardtop. As usual, the images are first rate and the accompanying text give a nuts-and-bolts overview of the […]
CJ recently wrote an exceptionally thoughtful comment that I would like to highlight on the front page as a letter to the editor. This missive was in response to the story, “Historians differ on origins […]
(EXPANDED FROM 8/14/2019) Histories about the 1965 Rambler Marlin’s origins illustrate how seemingly basic facts can be difficult to nail down. Differences of opinion linger over when and why the Marlin was developed as well […]
Would American Motors have continued to be successful in the second-half of the 1960s if George Romney had stuck around? He stepped down as CEO in 1962 to successfully run for governor of Michigan. This […]
(UPATED 3/9/2023) A few years ago Lotus Rebel (2021) drew upon our AMC Pacer story to suggest alternative approaches for that car’s design in a comment at Ate Up With Motor. That website’s publisher, Aaron […]
When writing a story about the 1974 AMC Ambassador, I came across American Motors car brochures for 1979 and 1980 that took the unusual step of picturing the company’s headquarters in Southfield, Michigan. In the 1979 […]
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