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HomeRambler

Rambler

1967 Oldsmobile Cutlass Supreme
History

Was the 1966 Olds Cutlass Supreme the first mid-sized brougham model?

February 14, 2024 Steve 21

(EXPANDED FROM 12/2/2022) Paul Niedermeyer (2014) has suggested that the 1966-67 Cutlass Supreme brought the “Great Brougham Epoch” to the mid-sized field. Oldsmobile’s top-end intermediate nameplate was one of the most iconic of an era […]

1947 Studebaker Chamption
History

Consumer Reports holds false hope more ‘light’ cars would be offered after WWII

November 29, 2023 Steve 4

Indie Auto reader Jim Volgarino suggested that I check out the Internet Archive for hard-to-find automotive literature. That was terrific advice. One publication I have been exploring is Consumer Reports in the early postwar period. […]

1970 AMC Hornet
Links

Car Life called the redesigned 1970 AMC Hornet stylish but not fun to drive

November 7, 2023 Steve 10

Car Life magazine argued that the 1970 AMC Hornet met two out of three of the automaker’s stated goals for the car. Engineering Editor David Bean wrote that American Motors thought that the compact and […]

1953 Hudson Hornet
Media Analysis

Hudson became a badge-engineered Rambler and other tales by Over-Drive Magazine

October 27, 2023 Steve 5

We haven’t checked in with our friends at Over-Drive Magazine lately, so what’s up? Welp, they’ve got a third “issue” that doesn’t appear to be a magazine anymore — just stories posted on their website. […]

Drive-By Musings

Was the 1972 Fiat 130 coupe influenced by mid-1960s Ramblers?

October 5, 2023 Steve 1

Curbside Classic has just reposted one of my favorite articles — a magazine-length piece by Don Andreina (2023) about the 1972-77 Fiat 130 coupe. Although the car never made it to U.S. shores, the author […]

Links

How far should AMC have gone to save the Hudson, Nash and Rambler brands?

October 3, 2023 Steve 8

Stephen Pellegrino has sparked a debate about the value of automotive brands by arguing that Hudson, Nash and Rambler were worth saving. His punchline is that “brand names mean something, and the intangibles they represent […]

1967 Rambler Rebel SST 2-door hardtop white
Media Analysis

Collectible Automobile’s 1967 Rambler Rebel SST feature is pretty but vapid

September 23, 2023 Steve 2

The December 2023 issue of Collectible Automobile has a photo feature of a 1967 Rambler Rebel SST hardtop. As usual, the images are first rate and the accompanying text give a nuts-and-bolts overview of the […]

1958 Ford Skyliner rear quarter
Auto Paedia

Bigger, glitzier, more powerful: The auto industry’s holy trinity

September 13, 2023 Steve 8

(EXPANDED FROM 11/1/2019) The dominant tendency of the U.S. auto industry has been to make its vehicles bigger, glitzier and more powerful. In recent decades both domestic and foreign automakers have embraced this practice. Indeed, […]

1960 Jeep FC-150 front quarter
Media Analysis

Is Patrick Foster right that AMC’s biggest mistake was not buying Jeep earlier?

August 11, 2023 Steve 8

A recent Hemmings column by Patrick Foster (2023) argues that American Motors’ biggest mistake was not buying Willys Motors — the maker of Jeep sport-utility vehicles — way back in the early-60s. Indeed, he went […]

1970 Buick Riviera
Design Notes

The 10 worst single-year redesigns of postwar American cars

July 14, 2023 Steve 13

Let’s rank the 10 worst redesigns of postwar American cars that, with one partial exception, were only in production for a single year. By “postwar” I mean between 1949-79. My rankings are obviously subjective, but […]

Posts pagination

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  • 1964 Studebaker Challenger
    Brooks Stevens’s rejection of brand continuity was bad for small automakers
    June 14, 2025 0
  • EVs need a George Romney to champion them in the next few years
    June 13, 2025 16
  • Citroen SM
    Citroen SM: A surprisingly conventional next step
    June 12, 2025 5
  • 1936-37 Cord 810/812 tried to do too much at once
    June 11, 2025 10
  • 1963 Studebaker Daytona convertible
    Classic film shows human side of Studebaker’s end
    June 10, 2025 15
  • Once upon a time, car wheels were 36-to-42 inches in diameter
    June 9, 2025 5
  • Ram customized pickup
    What would you think if it was 1965 and you could magically see this truck?
    June 8, 2025 1
  • Brooks Stevens’s 1965 Studebaker Lark concept: Almost a baby Continental
    June 6, 2025 5
  • 1949 Packard Super Eight
    Packard kept a bigger foothold in the luxury-car field than commonly assumed
    June 5, 2025 9
  • Exner bio offers mostly positive take on controversial car designer
    Peter Grist views car designer Virgil Exner through rose-tinted glasses
    June 3, 2025 9
  • 1970 Mercury Cyclone
    1970 Mercury Montego had a last-of-the-wine quality
    June 2, 2025 2
  • A query, a thank you and an update on miscellaneous stuff
    April 4, 2025 0
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 124
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