(EXPANDED FROM 3/10/2017) George Romey argued that the Rambler would never get the credit it deserved. Although his narrative is colored with sour grapes, I think it is worth building on. In a 1994 presentation, […]
Indie Auto reader DECG50 (2025) responded to our article about the Fiat 130 coupe by using ChatGPT to render a 1970 AMC Rambler (American) that used the 1969 floorpan but adopted styling along the lines […]
(EXPANDED FROM 10/5/2023) A few years ago Curbside Classic reposted one of my favorite articles — a magazine-length piece by Don Andreina (2023) about the 1972-77 Fiat 130 coupe. Although the car never made it […]
(EXPANDED FROM 3/20/2023) Back in 1963, advertising executive Fred Manley presented a slide show parody about how to improve Volkswagen’s legendary “Think small” ad. The “best practices” he presented look hilariously misguided when applied to […]
(UPDATED FROM 5/19/2021) The July 1966 issue of Popular Science breathlessly predicted what U.S. automakers had planned for the next model year. Even though introductions were only a few months away, a surprising number of […]
(EXPANDED FROM 6/11/2021) The comment thread in the previous post about George Romney (go here) has generated a robust discussion that deserves a substantive response. I thought the best way to do so would be […]
Brooks Stevens was a complicated character. For example, he championed ultra-simple car designs but also coined the term “planned obsolescence” to describe an industrial designer’s mission (Adamson, 2003; p. 129). One way that played out […]
(EXPANDED FROM 12/10/2021) Brooks Stevens apparently was convinced that he could come up with a new-generation Studebaker Lark design that would top the work of Raymond Loewy’s team, which was then working on an Avanti-inspired […]
(EXPANDED FROM 7/10/2023) Last Friday the Public Broadcasting Service aired the second of Joe Ligo’s six half-hour episodes about American Motors, which focused on how the automaker navigated the 1960s (go here). In sync with […]
The most significant postwar trend among independent automakers was a rush to compact cars. Between 1950 and 1953 four automakers came out with new entries. This would prove to be a double-edged sword. On the […]
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