(EXPANDED FROM 3/3/2023) The 1956 Mercury represented the end — at least for the next four years — of Edsel Ford’s original conception of the brand. Since it was introduced 1939, Mercury had been positioned […]
(EXPANDED FROM 15/8/2023) General Motors’ 1973 mid-sized cars were a major focus of our discussion about William Mitchell’s tenure as head of design. Thus, I thought it would be a good time to expand on […]
William Mitchell was vice president of design at General Motors from December 1958 through July 1977 (Wikipedia, 2025). I have previously raised the question of whether he stayed in his position too long (go here). […]
Indie Auto commentator Peter Wilding (2025) raised a good point when noting that he “never understood the idea of deliberately decontenting a car to be able to advertise a lower price, when hardly anyone actually […]
(EXPANDED FROM 6/26/2023) The June 1968 issue of Road Test magazine took its rival, Motor Trend, to task for anointing the Pontiac GTO as Car of the Year. Columnist Byron Bloch argued that the award […]
(EXPANDED FROM 4/24/2023) Collectible Automobile suggested a while back that the “aeroback” styling of the 1978-79 Buick Century hurt its sales (Witzenburg, 2023). However, the article didn’t compare output with previous years or other General […]
(EXPANDED FROM 12/29/2023) This is another Indie Auto story that has received a fair amount of blowback. For example, one presumably former reader alleged that I was a “Chevy fanboy” because I called the 1968-70 […]
(EXPANDED FROM 8/25/2022) One of the more curious aspects of the postwar U.S. auto industry is the way that dramatic change was often normalized by the media — as long as it went in the […]
(UPDATED FROM 11/18/2022) The original Ford Mustang was the automotive equivalent of The Beatles rock band. The U.S. auto industry had never seen anything like it — a small sporty car that proved so popular […]
(EXPANDED FROM 8/19/2022) The topic that has elicited the greatest blowback from Indie Auto readers has been my argument that the U.S. auto industry was less able to respond to a rising tide of imports […]
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