(EXPANDED FROM 3/27/2023) A Popular Science road test ranked the 1971 Plymouth Valiant four-door sedan above its newest rivals among the low-priced brands — the Ford Maverick and AMC Hornet (Norbye and Dunne, 1971). That […]
(EXPANDED FROM 12/30/2022) This story operates on two levels. The first one is how the car-buff media could be wrong in its predictions about future products. The second level looks at how slow the Chrysler […]
(EXPANDED FROM 5/4/2022) One of my stylistic pet peeves is the 1963-65 Plymouth Valiant’s front fenders, which had weird, hairpin-shaped character lines. They undercut what in many respects was one of the cleaner compact designs […]
I checked out David Crippen’s (1989) oral history of Virgil Exner Jr. to see if he offered any useful factual details about two lingering historical debates — why the Studebaker Lark as well as the […]
(EXPANDED FROM 8/3/2023) The rise of the four-door subcompact generated a robust debate at Indie Auto a few years ago (go here), so I did a data dive to bring some facts to the table. […]
(EXPANDED FROM 3/31/2023) Compacts and personal coupes generated an outsized amount of media attention during the 1960s, but the most important emerging market segment turned out to be mid-sized cars. Sales rose steadily to the […]
(EXPANDED FROM 1/23/2023) This post’s comment thread has received a burst of new attention, so I thought it would be worth expanding upon my original argument. I wrote this article in response to debates about […]
(EXPANDED FROM 7/2/2021) Patrick Foster has questioned whether the 1964 Rambler Tarpon show car would have sold better than the Plymouth Barracuda if it had reached production. His rationale was that neither compact sporty coupe […]
I am ambivalent about Charles K. Hyde’s book, Riding the Roller Coaster: A History of the Chrysler Corporation. The American automotive history field desperately needs more scholarly books, and Hyde is a relatively rare academic […]
(EXPANDED FROM 6/23/2023) A while back Indie Auto reader Geeber asked about what happened to Chrysler Corporation’s market share in the premium-priced field after Dodge went downmarket in 1960. He was referring to a major […]
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