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HomePlymouth

Plymouth

1974 AMC Matador Brougham coupe didn't do luxury very well
Design Notes

Should AMC have given the 1974 Matador coupe a luxury spin-off?

October 30, 2025 Steve 10

(EXPANDED FROM 8/21/2020) Patrick Foster (2024) illustrates how fanboy sentiment can undercut the quality of historical analysis by arguing that AMC should have offered a luxury spin-off of the 1974 Matador coupe — and that […]

1968 Plymouth Barracuda 2-door notchback
Fake Design

1967-69 Plymouth Barracuda hunchback was Elwood Engel’s first stylistic dud

October 22, 2025 Steve 5

From 1963 through 1968 model years Elwood Engel had a pretty good run as head designer at the Chrysler Corporation. However, he did come out with one dud — the 1967-69 Plymouth Barracuda notchback hunchback. […]

1954 Ford ad
Data Dive

Was the ‘Ford blitz’ to blame for the collapse of independent automakers?

October 2, 2025 Steve 40

(UPDATED FROM 10/28/2022) If I had to pick a favorite Indie Auto story, this one would be in my top five. It is one of the longest pieces I have written — roughly 4,600 words […]

1968 Plymouth VIP
History

1966-69 VIP: Why Plymouth couldn’t sell brougham

September 25, 2025 Steve 15

(EXPANDED FROM 3/7/2023) At least on paper, the VIP luxury series suggested that Plymouth was keeping up with the Chevrolet Caprice and Ford LTD in the late-60s. However, the car’s terrible sales suggest that something […]

Media Analysis

David Burrell’s take on the 1962 Dodge and Plymouth got only partway there

September 8, 2025 Steve 4

(EXPANDED FROM 5/11/2022) Back in 2019 David Burrell wrote one of the better overviews of the downsized 1962 Dodge and Plymouth. However, he went astray on some important details. Unlike some other historical accounts, Burrell (2019) […]

Ad Nauseam

How selling the 1977 Plymouth Gran Fury tried a man’s soul

August 29, 2025 Steve 2

Even when Daryl Bates was old and near death, he still vividly remembered that moment in 1976. Back then he was a pretty optimistic person, but this time he simply couldn’t shake off his funk. […]

1969 Ford design film clay model
History

Late-1960s Ford car design film shows US automakers losing it

August 13, 2025 Steve 9

(EXPANDED FROM 4/28/2023) A late-1960s Ford promotional film offers a fascinating glimpse into the car and truck designs being worked on at the time. Perhaps more than intended, The Design Makers — Inside Ford Design, […]

1969 Ford Mustang Mach 1
Data Dive

1960s marked the beginning of the fastback’s slow revival in the U.S.

August 12, 2025 Steve 4

(EXPANDED FROM 8/7/2023) Today fastbacks are so mainstream that you can find them on the most conservative family sedans. Indeed, the rakishness of their rooflines can be more extreme than even the sportiest American cars […]

1955 Plymouth Belvedere 2-door hardtop
Quotes

Motor Life had mixed reactions to 1955 Plymouth’s wrap-around windshield

August 9, 2025 Steve 3

(UPDATED FROM 7/20/2023) Motor Life hinted at the dangers of not slavishly following the styling trends of the largest U.S. automakers — and particularly General Motors. The 1955 Chrysler lineup did not adopt the vertical […]

1971 Dodge Coronet Custom 4-door sedan
Data Dive

Collectible Automobile avoids big question about 1971-74 Dodge Coronet

August 1, 2025 Steve 1

The latest issue of Collectible Automobile offers an overview of the 1971-74 Dodge Coronet. As usual, the photography is gorgeous and the product details are exhaustive. But also as usual, there was strikingly little historical […]

Posts pagination

« 1 2 3 … 7 »
  • 1965 Studebaker Cruiser proposal
    Car Life speculates about why Studebaker shut down its South Bend plant
    July 17, 2026 8
  • 1956 Lincoln
    The 1956 Lincoln’s styling proved to be a one-year wonder
    July 17, 2026 18
  • 1975 Mercedes-Benz 450 SL
    1975 Mercedes-Benz 450 SL lacked the taut brilliance of its predecessor
    July 14, 2026 6
  • 1988 Oldsmobile Toronado
    Did GM go too far in downsizing the 1986 Riviera, Toronado and Eldorado?
    July 10, 2026 16
  • J. 'Kelly' Flory Jr.
    J. ‘Kelly’ Flory Jr.’s American Cars series is pricey but valuable
    July 10, 2026 4
  • 1968 Pontiac Firebird green convertible
    1967-72 Pontiac Firebird shows limits of ad illustrations
    July 7, 2026 10
  • Miscellaneous ramblings about being on the road
    June 25, 2026 5
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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