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1975 AMC Pacer
The Best of Indie Auto

Seven mistakes that killed the AMC Pacer — and American Motors

January 9, 2026 Steve 45

(EXPANDED FROM 9/8/2023) The 1975-80 AMC Pacer may have been a memorable car, but it was also a key factor in American Motors’ demise as an independent automaker. What’s particularly tragic is that the Pacer’s […]

1974 AMC Matador Brougham coupe didn't do luxury very well
Design Notes

Should AMC have given the 1974 Matador coupe a luxury spin-off?

October 30, 2025 Steve 10

(EXPANDED FROM 8/21/2020) Patrick Foster (2024) illustrates how fanboy sentiment can undercut the quality of historical analysis by arguing that AMC should have offered a luxury spin-off of the 1974 Matador coupe — and that […]

1958 Edsel retractable convertible
History

1958 Edsel with retractable roof hints at why the brand failed

October 24, 2025 Steve 5

(EXPANDED FROM 5/5/2023) One of the curious things about American cars is that even the most ridiculed models will invariably develop a dedicated fan club. As a case in point, some collectors of the infamous […]

AMC Pacer clay model
Multimedia

Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?

May 28, 2025 Steve 7

I have mixed reactions to Joe Ligo’s (2025) fourth episode of his six-part television series on American Motors. This 30-minute program focuses on the automaker’s two final big-ticket redesigns before losing its independence: the 1974 […]

1976 AMC Pacer X
Media Analysis

Designer Bob Nixon distanced himself from the ill-fated AMC Pacer

December 2, 2024 Steve 7

(UPDATED FROM 10/4/2014) Collectible Automobile’s interviews can be a valuable means of documenting automotive history, but they can also lead us astray due to inaccuracies. For one thing, the memories of key participants can fade […]

1975 AMC Pacer X
Links

Popular Mechanics gives AMC one last chance to spin the Pacer before its launch

August 2, 2024 Steve 4

The January 1975 issue of Popular Mechanics offered a breathless peek at a new generation of smaller cars that would supposedly be “big on the inside but small outside.” Although the story included sketches of […]

1976 AMC Pacer and Chevy Nova
Media Analysis

Automotive News treats Gerald C. Meyers’ tenure at AMC with kid gloves

June 28, 2023 Steve 10

Automotive News’ obituary of Gerald C. Meyer treated his tenure at American Motors with kid gloves. Meyers died on June 19 at the age of 94. Presenting a largely upbeat narrative would make sense if […]

1983 Ford Thunderbird
Media Analysis

How accurate were Popular Mechanics’ predictions about 1980s cars?

March 16, 2023 Steve 3

For its September 1975 issue, Popular Mechanics’ Detroit Editor Robert Lund asked executives from each of the Big Four U.S. automakers to predict what cars would be like in the decade ahead. Lund started off […]

"The Unfortunate History of the AMC Pacer" film
Multimedia

Video by Joe Ligo offers good overview of the AMC Pacer’s demise

May 31, 2022 Steve 0

(UPDATED FROM 1/25/2014) Joe Ligo has produced a well-rounded overview of the AMC Pacer’s short and mostly unhappy life. The almost 35-minute documentary is posted on YouTube. “I’m impressed with the film,” wrote Truth About […]

1976 AMC Pacer rear
Media Analysis

The downside of auto historians writing about their friends

September 1, 2021 Steve 0

(EXPANDED FROM 7/17/2020) One of the hazards of any kind of writing is that you can get too close to your subjects. In anthropology this has been called “going native.” Because we are human, we […]

Posts pagination

1 2 »
  • 1965 Studebaker Cruiser proposal
    Car Life speculates about why Studebaker shut down its South Bend plant
    July 17, 2026 8
  • 1956 Lincoln
    The 1956 Lincoln’s styling proved to be a one-year wonder
    July 17, 2026 18
  • 1975 Mercedes-Benz 450 SL
    1975 Mercedes-Benz 450 SL lacked the taut brilliance of its predecessor
    July 14, 2026 6
  • 1988 Oldsmobile Toronado
    Did GM go too far in downsizing the 1986 Riviera, Toronado and Eldorado?
    July 10, 2026 16
  • J. 'Kelly' Flory Jr.
    J. ‘Kelly’ Flory Jr.’s American Cars series is pricey but valuable
    July 10, 2026 4
  • 1968 Pontiac Firebird green convertible
    1967-72 Pontiac Firebird shows limits of ad illustrations
    July 7, 2026 10
  • Miscellaneous ramblings about being on the road
    June 25, 2026 5
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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