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HomeOldsmobile

Oldsmobile

1974 Oldsmobile Omega
Quotes

The switch to smaller cars began before the first oil embargo in late-1973

September 11, 2023 Steve 7

The shift to smaller cars was happening before the first oil embargo, which stretched from October 1973 through March 174 (Wikipedia, 2023). In an October 1972 column, Popular Science Automotive Editor Jan P. Norbye walked […]

Design Notes

1968-69 Oldsmobile Cutlass: Was this a peak moment for GM styling?

August 4, 2023 Steve 7

(EXPANDED FROM 7/16/2021) The Oldsmobile Cutlass tends to receive less attention than General Motors’ other three 1968-69 mid-sized cars. This is unfortunate because the Cutlass was arguably the cleanest of the bunch. Let’s go a step […]

Letters to the Editor

Reader chimes in on story about GM’s 1965-68 premium-priced big cars

June 8, 2023 Steve 0

Indie Auto reader PR stopped by to offer his reaction to our “1965-68 GM big cars: The end of different strokes” article: I write to laud the research conducted and information provided in the article […]

1971 Cadillac Eldorado
Letters to the Editor

Peter Wilding analyzes the 1971-78 Cadillac Eldorado’s design

February 26, 2023 Steve 6

Peter Wilding wrote a thoughtful comment about our 1971-78 Cadillac Eldorado story that I don’t want to get buried in the comment thread: Late to the party here. Design analysis first. As an Aussie, I […]

1971 Cadillac Eldorado
Media Analysis

1971-78 Cadillac Eldorado: Collectible Automobile tells only part of the story

February 24, 2023 Steve 50

(EXPANDED FROM 4/30/2021) A big reason Collectible Automobile has survived longer than the late, great Automobile Quarterly may be because it is less — how you say — highbrow. For one thing, Collectible Automobile‘s presentation […]

1938 Graham sharknose front
Fake Design

The 1938-40 Graham didn’t just fail because of ‘sharknose’ styling

February 10, 2023 Steve 4

(EXPANDED FROM 1/15/2021) The 1938-40 Graham is a popular topic in the auto history media because of the car’s infamous “sharknose” styling. What gets little, if any, attention is that even if the design had […]

1976 Cadillac Eldorado
Quotes

Why General Motors should have been broken in two

January 5, 2023 Steve 16

“I think if DOJ had cleaved GM into two companies (i.e., Chevrolet and GM), we would today have a more vibrant, competitive American automotive industry. Today, we have two domestic players in an industry that […]

1972 Oldsmobile Toronado front
Quotes

Bill Mitchell on how he wielded power like Harley Earl at GM

October 12, 2022 Steve 14

“Oh, he was powerful. God, I admired [him]. He just knocked the tar out of anybody. He’d get it fixed. If he couldn’t, he’d call New York and say, ‘Fix these…[.]’ Then, I inherited some […]

1970 Oldsmobile Toronado
Quotes

1970 Oldsmobile Toronado still suffered from handling and braking problems

May 10, 2022 Steve 3

“Here is a marvelous high-speed touring car. Its comfortable ride and straight-as-a-die tracking on straightaways make it a very attractive vehicle for long-distance driving. Its front-wheel drive is also a great asset on wet, icy, […]

1953-54ish Cadillac rear
Letters to the Editor

Buick, Olds and Cadillac hurt the independents in the early-50s

February 15, 2022 Steve 6

Geeber offers valuable additional layers of analysis to our story, “Was the ‘Ford blitz’ to blame for the collapse of independent automakers?” Thus, I’m elevating this comment to the front page. While the focus has […]

Posts pagination

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  • 1962 Ford Galaxie 500
    Did the 1960-64 big Ford sell so poorly because of cannibalization?
    October 16, 2026 37
  • 1969 Ford Thunderbird 4-door Landau
    Was 1969 the beginning of the end for the Ford Thunderbird four-door Landau?
    October 14, 2026 7
  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 21
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 21
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 12
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 146
Society of Automotive Historian award to Indie Auto

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