(UPDATED FROM 8/21/2020) Peter DeLorenzo (2018) has argued that brand management “is now the Number 1 priority in this business.” The reason is that a “democratization of technology and luxury” has leveled the playing field. […]
Joe Rogan’s (2018) podcast with Elon Musk may very well be the most infamous — and high-visibility — interview of an automotive executive ever conducted. Alas, the event received so much attention for the wrong […]
The jury is still out on whether Tesla can meet its lofty goals, but the automaker deserves credit for a paradigm-rattling marketing campaign. In unveiling its Model 3, Tesla emphasized the need for an aggressive response to […]
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