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HomeMike Mueller

Mike Mueller

Fake Design

Would the 1969 Ford Mustang have sold better if it had been smaller?

August 7, 2026 Steve 23

(EXPANDED FROM 8/27/2024) A major goal of Indie Auto is to question conventional wisdom — which will all but inevitably generate controversy. That was certainly the case with the following story, which argued that the […]

1999 Pontiac Firebird 30th Anniversary Trans Am
Design Notes

Obesity won even when it lost with pony cars

July 16, 2025 Steve 3

(EXPANDED FROM 9/16/2021) The failure of the fourth-generation Chevrolet Camaro and Firebird wasn’t supposed to happen. General Motors’ F-body siblings had a much more modern — and arguably more stylish — design than their sole competitor, […]

1965 Ford Mustang
History

Lee Iacocca got lucky with the 1964-66 Ford Mustang

December 27, 2024 Steve 13

(UPDATED FROM 11/18/2022) The original Ford Mustang was the automotive equivalent of The Beatles rock band. The U.S. auto industry had never seen anything like it — a small sporty car that proved so popular […]

1965 Ford Mustang rear quarter
History

What is the right size for a Ford Mustang?

January 14, 2022 Steve 4

(UPDATED FROM 10/9/2020) Did Ford deviate too much from the original Ford Mustang’s size before finally getting it right once again in 2005? That year was pivotal because it was the first time in a quarter […]

Media Analysis

Robert McNamara was involved in the Ford Mustang?

February 5, 2020 Steve 0

Retired Ford engineer Ben J. Smith said that he “wrote some very very strong letters to the product planning people and to Bob McNamara” when his manually-retractable roof design for the original Ford Mustang was rejected. […]

Readings

The Complete Book of Mustang: Every Model Since 1964 1/2

April 30, 2013 Steve 0

This is an oversized soft-cover book that covers the Ford Mustang’s history through the 2011 model year. The Complete Book places an emphasis on large, mostly color pictures accompanied by product specifications. However, author Mike Mueller […]

  • 1972 Lincoln Continental Mark IV
    Is David Kiley right that Ford should replace Lincoln with a new brand?
    September 2, 2026 16
  • 1972 Buick Skylark Custom grille
    1972 Buick Skylark Custom represented the end of an era
    September 1, 2026 5
  • 1959 Ford Thunderbird
    1959 Ford Thunderbird was a gimmicky but hugely important car
    August 26, 2026 11
  • Compact cars became the neglected stepchildren of U.S. automakers
    August 21, 2026 21
  • 1980 AMC brochure cover with picture of American Center building
    AMC’s Roy D. Chapin Jr. succumbed to the illusion of bigness
    August 19, 2026 2
  • 1980 Ford Thunderbird and 1956 model
    Ford’s design talent in the 1970s wasn’t enough to halt a dramatic slide in sales
    August 14, 2026 13
  • 1973 Buick Riviera
    Why wasn’t the 1971 ‘boat-tail’ Buick Riviera shrunk to compact size?
    August 14, 2026 24
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
Society of Automotive Historian award to Indie Auto

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