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HomeMatador

Matador

AMC Pacer clay model
Multimedia

Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?

May 28, 2025 Steve 7

I have mixed reactions to Joe Ligo’s (2025) fourth episode of his six-part television series on American Motors. This 30-minute program focuses on the automaker’s two final big-ticket redesigns before losing its independence: the 1974 […]

2006 Ford Five Hundred
History

How often did renaming a car fail to help it sell better?

December 16, 2024 Steve 21

(EXPANDED FROM 6/8/2022) A few years ago Karl Ludvigsen (2022) wondered whether some cars that were renamed should not have been. For example, he noted that Ford might have benefitted by keeping the Cortina name […]

1975 AMC Pacer X
Links

Popular Mechanics gives AMC one last chance to spin the Pacer before its launch

August 2, 2024 Steve 4

The January 1975 issue of Popular Mechanics offered a breathless peek at a new generation of smaller cars that would supposedly be “big on the inside but small outside.” Although the story included sketches of […]

1974 full-sized low-priced cars
History

1974 AMC Ambassador: Was its styling ruined by bumper regs?

July 15, 2024 Steve 6

(EXPANDED FROM 9/11/2020) Readers of Indie Auto can offer feedback either by commenting or by sending a direct message here. A few years ago a reader used the latter route to vigorously defend the looks […]

1974 AMC Matador 4-door sedan
Editor's Note

Reader says ‘armchair critics’ of the 1974 AMC Matador sedan are wrong

April 29, 2024 Steve 7

LL stopped by to respond to our story, “Joe Ligo is overly kind in Nash/AMC Ambassador film.” Here’s what he had to say: “I have a 1972 Matador and a 1974 Matador and without a […]

1972 Ford Gran Torino 2-door hardtop
Links

All-new 1972 Ford Torino didn’t rank well against older intermediates

February 5, 2024 Steve 3

The 1972 Ford Torino was a particularly big deal. The automaker had bestowed upon its mid-sized offerings the first all-new platform since they were introduced in 1962. Ford ditched unit-body construction and increased exterior dimensions […]

1975 AMC Pacer
History

Six mistakes that killed the AMC Pacer — and American Motors

September 8, 2023 Steve 44

(EXPANDED FROM 9/9/2022) The 1975-80 AMC Pacer may have been a memorable car, but it was also a key factor in American Motors’ demise as an independent automaker. What’s particularly tragic is that the Pacer’s […]

1976 AMC Pacer and Chevy Nova
Media Analysis

Automotive News treats Gerald C. Meyers’ tenure at AMC with kid gloves

June 28, 2023 Steve 10

Automotive News’ obituary of Gerald C. Meyer treated his tenure at American Motors with kid gloves. Meyers died on June 19 at the age of 94. Presenting a largely upbeat narrative would make sense if […]

1972 AMC Ambassador proposal by Brooks Stevens
Design Notes

Proposed 1972-73 design could have saved AMC from ill-fated 1974 Matador coupe

February 4, 2022 Steve 15

The above image apparently shows an early design proposal by Brooks Stevens for a reskinned AMC Ambassador planned for 1972-73. The design has a resemblance to mockups pictured in a Patrick Foster (2013) book. These […]

1974 AMC Matador and Richard Teague
Satire

The untold story of how Dick Teague designed the 1974 AMC Matador coupe

October 4, 2021 Steve 3

Dick Teague nervously checked his fly and centered his tie as he heard the entourage of AMC executives march down the hallway toward his design studio. He’d made many presentations over two decades but had […]

Posts pagination

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    Packard kept a bigger foothold in the luxury-car field than commonly assumed
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    Peter Grist views car designer Virgil Exner through rose-tinted glasses
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    1970 Mercury Montego had a last-of-the-wine quality
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    Readers brainstorm ideas for future Indie Auto stories
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