
Marketing


Satire of a 1960 VW ad essentially mimics marketing for U.S. compacts
(UPDATED 3/20/2023) Back in 1963, advertising executive Fred Manley presented a slide show parody about how to improve Volkswagen’s legendary “Think small” ad. The “best practices” he presented look hilariously misguided when applied to this […]


Lynn Townsend failed to solve Chrysler’s warfare between divisions
Reader James E. Duvall offered a thoughtful take on our 1966-67 Chrysler B-Body story that deserves more prominence as a stand-alone letter. While I believe the Elwood Engel’s styling department was on-track and that Lynn […]

Joe Ligo is overly kind in Nash/AMC Ambassador film
(UPDATED FROM 7/3/2020) Joe Ligo’s (2020) film about the Nash/AMC Ambassador is well-researched but overly kind in discussing the car’s dying decade. The “History of the Nash/AMC Ambassador” walks viewers through the unusually long life […]





Ads comparing Ford Granada to a Mercedes were ‘brilliant’
“The Granada/Mercedes campaign was a stroke of absolute brilliance. Why do you think we remember it 40 some years later after nearly every Granada has been made into a Huawei refrigerator? Ok, so Consumer Reports […]