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HomeMac's Motor City Garage

Mac's Motor City Garage

1970 Mercury Cougar El Gato
History

1970 Mercury ‘El Gato’ Cougar raises intriguing questions

February 18, 2026 Steve 2

(EXPANDED FROM 1/23/2024) Bill McGuire’s (2021b) story about the Mercury El Gato got me thinking about Ford’s conflicted design direction in the early-70s. The concept car hinted at what the 1969-70 Cougar might have looked […]

History

1933-42 Willys: A better template for an import beater than later compacts

October 6, 2025 Steve 29

(EXPANDED FROM 15/19/2023) The 1933-42 Willys gets far less attention than it deserves. The model 77 and its successors were important because they anticipated the American compacts of the 1950s and 1960s. In addition, the […]

Media Analysis

Do car ads need to talk down to people in order to be engaging?

May 22, 2025 Steve 6

One of the laziest kinds of clickbait in the auto history media are posts of old advertisements, commercials and various types of marketing videos. All too often the text that accompanies the ads could be […]

1962 Plymouth Valiant
History

A deeper dive into why Chrysler’s 1962 B-body wasn’t a stretched compact

October 8, 2024 Steve 7

Our recent story on the 1962 Chrysler B-body (go here) has generated a debate among auto history writers. In the article, I sided with those who had argued that the downsized Plymouth and Dodge were […]

1962 Plymouth Fury 2-door hardtop
History

Were the downsized 1962 Plymouth and Dodge based on a stretched compact?

September 24, 2024 Steve 13

In a recent story about the 1962 Plymouth and Dodge, Bill McGuire (2024) of Mac’s Motor City Garage stated that the downsized cars were based upon a stretched version of the compact Plymouth Valiant and […]

Media Analysis

Aaron Severson’s Ford Cardinal story challenges auto history field

July 26, 2024 Steve 9

A few days ago Aaron Severson (2024) posted an epic story about the aborted Ford Cardinal. His 22,000-word piece deepens the dialogue about this important car. In a moment we will debate some of his […]

1969 Dodge Charger an 1968 Coronet
Media Analysis

Why I stopped commenting on automotive blogs

January 15, 2024 Steve 13

(EXPANDED FROM 5/1/2020) Today someone commented on this post, which I wrote more than four years ago. So perhaps it’s time for an update on automotive-blog comment threads. Around 15 years ago I started to […]

Citroen CV2 rear
Media Analysis

Is Ate Up With Motor the ‘canary in the mineshaft’ for auto history media?

December 26, 2023 Steve 7

Right before Christmas Aaron Severson (2023) warned that “the future of Ate Up With Motor is looking quite bleak.” This strikes me as a wake-up call to the automotive history field. Severson is arguably one […]

Budd XR-400
Fake Design

The XR-400 wouldn’t have ‘saved’ AMC but it pointed in a useful direction

July 7, 2023 Steve 6

(EXPANDED FROM 7/7/2021) A few years ago Stéphane Dumas quite rightly noted that another alternative to the 1964 Rambler Tarpon concept car was the XR-400. This was a 2+2 convertible proposed to American Motors in […]

1974 AMC Matador and other cars
Media Analysis

Was Mac’s Motor City Garage wrong about the 1974-78 Matador coupe?

August 9, 2021 Steve 3

Fred (2018), a Mac’s Motor City Garage commentator, argued that a story about the 1974-78 AMC Matador coupe was riddled with “typical mistakes that get repeated again and again” by “one hack Internet report after […]

  • 1965 Studebaker Cruiser proposal
    Car Life speculates about why Studebaker shut down its South Bend plant
    July 17, 2026 8
  • 1956 Lincoln
    The 1956 Lincoln’s styling proved to be a one-year wonder
    July 17, 2026 18
  • 1975 Mercedes-Benz 450 SL
    1975 Mercedes-Benz 450 SL lacked the taut brilliance of its predecessor
    July 14, 2026 6
  • 1988 Oldsmobile Toronado
    Did GM go too far in downsizing the 1986 Riviera, Toronado and Eldorado?
    July 10, 2026 16
  • J. 'Kelly' Flory Jr.
    J. ‘Kelly’ Flory Jr.’s American Cars series is pricey but valuable
    July 10, 2026 4
  • 1968 Pontiac Firebird green convertible
    1967-72 Pontiac Firebird shows limits of ad illustrations
    July 7, 2026 10
  • Miscellaneous ramblings about being on the road
    June 25, 2026 5
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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