Indie Auto
header-advert
  • Home
  • About
    • Introduction
    • Editor’s Notes
    • Story Ideas Bank
    • Why All The Data?
    • Fake Stuff
    • About Those Photos
    • Talk Legal To Me
    • Privacy Policy
  • All Our Features
    • Ad Nauseam
    • Bird Chatter
    • Calendar
    • Current Events
    • Data Dives
    • Design Notes
    • Drive-By Musings
    • Fake Designs
    • Gallery
    • Histories
    • Letters to the Editor
    • Links
    • Literature
    • Media Analysis
    • Multimedia
    • Our Sponsors
    • Photo Essays
    • Quotes
    • Random Shots
    • Satire
  • Look It Up
    • In Auto Paedia
    • By author
    • By automaker or brand
    • By time period
    • By topic
    • By vehicle type
  • Readings
    • General Reference
    • Specific Brands & Automakers
    • Auto Culture, Policy & Business Strategy
    • Bibliography
    • Where To Buy Your Books
    • Recently-Posted Readings
  • Links
    • Bibliography of Links
  • Contact
    • Emails & Newsletter
    • Rejected Comments
  • Donate
HomeMac's Motor City Garage

Mac's Motor City Garage

1970 Mercury Cougar El Gato
History

1970 Mercury ‘El Gato’ Cougar raises intriguing questions

February 18, 2026 Steve 2

(EXPANDED FROM 1/23/2024) Bill McGuire’s (2021b) story about the Mercury El Gato got me thinking about Ford’s conflicted design direction in the early-70s. The concept car hinted at what the 1969-70 Cougar might have looked […]

History

1933-42 Willys: A better template for an import beater than later compacts

October 6, 2025 Steve 29

(EXPANDED FROM 15/19/2023) The 1933-42 Willys gets far less attention than it deserves. The model 77 and its successors were important because they anticipated the American compacts of the 1950s and 1960s. In addition, the […]

Media Analysis

Do car ads need to talk down to people in order to be engaging?

May 22, 2025 Steve 6

One of the laziest kinds of clickbait in the auto history media are posts of old advertisements, commercials and various types of marketing videos. All too often the text that accompanies the ads could be […]

1962 Plymouth Valiant
History

A deeper dive into why Chrysler’s 1962 B-body wasn’t a stretched compact

October 8, 2024 Steve 7

Our recent story on the 1962 Chrysler B-body (go here) has generated a debate among auto history writers. In the article, I sided with those who had argued that the downsized Plymouth and Dodge were […]

1962 Plymouth Fury 2-door hardtop
History

Were the downsized 1962 Plymouth and Dodge based on a stretched compact?

September 24, 2024 Steve 13

In a recent story about the 1962 Plymouth and Dodge, Bill McGuire (2024) of Mac’s Motor City Garage stated that the downsized cars were based upon a stretched version of the compact Plymouth Valiant and […]

Media Analysis

Aaron Severson’s Ford Cardinal story challenges auto history field

July 26, 2024 Steve 9

A few days ago Aaron Severson (2024) posted an epic story about the aborted Ford Cardinal. His 22,000-word piece deepens the dialogue about this important car. In a moment we will debate some of his […]

1969 Dodge Charger an 1968 Coronet
Media Analysis

Why I stopped commenting on automotive blogs

January 15, 2024 Steve 13

(EXPANDED FROM 5/1/2020) Today someone commented on this post, which I wrote more than four years ago. So perhaps it’s time for an update on automotive-blog comment threads. Around 15 years ago I started to […]

Citroen CV2 rear
Media Analysis

Is Ate Up With Motor the ‘canary in the mineshaft’ for auto history media?

December 26, 2023 Steve 7

Right before Christmas Aaron Severson (2023) warned that “the future of Ate Up With Motor is looking quite bleak.” This strikes me as a wake-up call to the automotive history field. Severson is arguably one […]

Budd XR-400
Fake Design

The XR-400 wouldn’t have ‘saved’ AMC but it pointed in a useful direction

July 7, 2023 Steve 6

(EXPANDED FROM 7/7/2021) A few years ago Stéphane Dumas quite rightly noted that another alternative to the 1964 Rambler Tarpon concept car was the XR-400. This was a 2+2 convertible proposed to American Motors in […]

1974 AMC Matador and other cars
Media Analysis

Was Mac’s Motor City Garage wrong about the 1974-78 Matador coupe?

August 9, 2021 Steve 3

Fred (2018), a Mac’s Motor City Garage commentator, argued that a story about the 1974-78 AMC Matador coupe was riddled with “typical mistakes that get repeated again and again” by “one hack Internet report after […]

  • 2006-7 Dodge Charger
    2006-2010 Dodge Charger: A cartoonish attempt at rip-roaring nostalgia
    June 5, 2026 6
  • 1950 Nash Rambler hood ornament
    Speedreaders.info is a rare source of book reviews, but quality varies
    June 3, 2026 0
  • 1958 Lincoln
    1958-60 Lincoln: Failing to beat GM at its own game
    June 2, 2026 16
  • 1957 Nash Ambassador
    Three videos: The death of car culture, rich people’s cars and the 1957 Nash
    May 29, 2026 6
  • 1963 Mercury Marauder
    1963 Mercury Marauder: Ford tries to do a premium-priced car on the cheap
    May 27, 2026 11
  • Did 1964 Ramblers share more parts between size classes than competitors?
    May 26, 2026 1
  • Patrick Foster shows how International Harvester failed to adapt
    May 13, 2026 5
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
Society of Automotive Historian award to Indie Auto

Recent Comments

  • Randerson on 1958-60 Lincoln: Failing to beat GM at its own game
  • Randerson on 2006-2010 Dodge Charger: A cartoonish attempt at rip-roaring nostalgia
  • Philco Ford on 1958-60 Lincoln: Failing to beat GM at its own game
  • Zachary Morecraft on 2006-2010 Dodge Charger: A cartoonish attempt at rip-roaring nostalgia
  • Scampman on 1958-60 Lincoln: Failing to beat GM at its own game
  • Don on 2006-2010 Dodge Charger: A cartoonish attempt at rip-roaring nostalgia
  • Steve on 1958-60 Lincoln: Failing to beat GM at its own game
  • Scampman on 1958-60 Lincoln: Failing to beat GM at its own game
  • Don on 1958-60 Lincoln: Failing to beat GM at its own game
  • stewdi on Readers brainstorm ideas for future Indie Auto stories
  • Randerson on Did 1964 Ramblers share more parts between size classes than competitors?
  • Steve on Three videos: The death of car culture, rich people’s cars and the 1957 Nash
  • Randerson on Three videos: The death of car culture, rich people’s cars and the 1957 Nash
  • Steve on 1950-51 Studebaker was ‘pinnacle of postwar styling’ that could have saved automaker
  • stewdi on 1950-51 Studebaker was ‘pinnacle of postwar styling’ that could have saved automaker

Archives

Categories

Tags

1930s 1940s 1950s 1960s 1970s 1980s 1990s 2000s 2010s 2020s American Motors Auto culture Auto history media Auto media Automotive News Automotive Views Business strategies Chevrolet Compact cars Curbside Classic Design Design excesses Dodge Electric vehicles Engineering Fake advertising Ford Ford Motor Co. Full-sized cars General Motors Journalism standards Luxury cars Management culture Marketing Mid-sized cars Parody Patrick R. Foster Plymouth Premium-priced cars Public policies Rambler Reader comments Richard M. Langworth Stellantis Studebaker
Follow Us
  • Facebook
  • RSS Feed
Search
Archives
Categories
Help keep the lights on
Quinault at night

Copyright © 2022 Olympia, Earth Media, LLC | All rights reserved