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HomeLee Iacocca

Lee Iacocca

1965 Rambler Marlin ad
History

Historians differ on origins of 1965 Rambler Marlin

November 18, 2025 Steve 14

(EXPANDED FROM 8/14/2019) Histories about the 1965 Rambler Marlin’s origins show how even basic facts can be difficult to nail down. Authors differ over when and why the Marlin was developed as well as what […]

1977ish Lincoln Continental Mark IV
History

Five ways Lee Iacocca contributed to the decline of Ford and Chrysler

September 4, 2025 Steve 13

(EXPANDED FROM 7/18/2023) Our discussion about the Ford Maverick got me thinking about Lee Iacocca. More than any other car, the Maverick reflected how Iacocca’s sensibility differed from that of Robert McNamara, the father of […]

1972 Lincoln Continental Mark IV
Links

Knudsen’s favored 1972 Mark IV design borrowed from the Eldorado

April 16, 2025 Steve 10

(EXPANDED FROM 8/5/2022) A few years ago Dean’s Garage posted a fascinating story about the battle over the 1972 Lincoln Continental Mark IV’s styling. Jim and Cheryl Farrell (2022) described how a design proposal championed […]

Quotes

Henry Ford II driven ‘crazy’ by call for smaller cars

April 5, 2025 Steve 2

“. . . Henry was himself growing a little dizzy with everything happening around him. And the more disoriented he became, the angrier he got. During the late 1960s and early 1970s, Ford sat through […]

1972 Chevrolet Vega
History

US automakers made vain promises in early-1970s to beat back imports

February 18, 2025 Steve 3

In response to soaring import sales in the early-1970s, US automakers made brave promises of a counterattack. In retrospect, many of those promises sound decidedly hollow. For example, in the wake of a critical review […]

1965 Ford Mustang
History

Lee Iacocca got lucky with the 1964-66 Ford Mustang

December 27, 2024 Steve 13

(UPDATED FROM 11/18/2022) The original Ford Mustang was the automotive equivalent of The Beatles rock band. The U.S. auto industry had never seen anything like it — a small sporty car that proved so popular […]

1971 Mercury Cougar XR7
Media Analysis

Collectible Automobile sheds little light on why 1971 Mercury Cougar was ugly

August 6, 2024 Steve 17

When I saw that the 1971 Mercury Cougar was on the cover of the latest Collectible Automobile issue, I was particularly curious about one thing: Did Semon Knudsen have much influence on the car’s huge […]

1976 Mercury Bobcat
Design Notes

Why did the Ford Motor Company’s styling go downhill in the 1970s?

May 8, 2024 Steve 11

We’ve had an interesting discussion in a comment thread about Ford Motor Company styling in the 1970s (go here), so I wanted bring some additional information and ideas to the table. This will be a […]

Parody ads about the auto industry and media
Our Sponsors

Obsess over the classic cars of Lee Iacocca!

October 10, 2023 Steve 0
Six Men Who Built the Modern Auto Industry
Readings

Richard Johnson showed what can happen when a journalist does auto history

May 18, 2023 Steve 2

(UPDATED FROM 2/19/2021) Histories written by practicing automotive journalists are usually engaging reads with lots of behind-the-scenes anecdotes. However, they can also be analytically superficial and grounded more in access than accountability journalism. In other […]

Posts pagination

1 2 »
  • 1954 Chevrolet was beginning of the end for GM’s brand hierarchy
    April 21, 2026 17
  • 1980 Pontiac Phoenix 5-door hatch
    Bigger didn’t prove to be better for General Motors in late-70s and 80s
    April 17, 2026 39
  • 1963 Ford Galaxie
    Might Detroit have embraced front-wheel drive earlier if McNamara had stayed at Ford?
    April 16, 2026 7
  • Cheap dealer car
    How much do Trump policies have to hurt auto industry before it supports Dems?
    April 14, 2026 19
  • 1975 Ford Thunderbird
    Ford design in the 1970s was a real step down from the previous decade
    April 10, 2026 24
  • 1981 Chevrolet Monte Carlo
    The sad story about buying a 1981 Monte Carlo right out of college
    April 9, 2026 2
  • Why the 1968-69 Javelin was not Richard Teague’s best AMC sporty coupe
    April 6, 2026 9
  • Mitsubishi dealer in Spokane
    Indie Auto is moving — although you may barely notice
    April 8, 2026 4
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 136
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