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HomeJeffrey I. Godshall

Jeffrey I. Godshall

1973 Valiant VJ Charger
History

1970 Plymouth Barracuda should have been like an Australian Valiant Charger

December 26, 2025 Steve 16

(EXPANDED FROM 9/29/2023) The 1970 Plymouth Barracuda and its sibling the Dodge Challenger proved to be a costly mistake that epitomized Detroit’s slowness in responding to changing times. Indeed, the Chrysler Corporation’s early-1970s pony cars […]

1935 Pierce-Arrow
Links

Hudson’s radical WWII concepts and Pierce-Arrow’s downmarket pivot

October 14, 2025 Steve 20

(EXPANDED FROM 8/15/2023) I wanted to more significantly expand on my discussion about two articles posted at the Automotive History Preservation Society’s virtual library. Alas, I can no longer access either story. I can still […]

1962 Plymouth Sport Fury
History

Defense of Virgil Exner’s 1962 Plymouth doesn’t add up

June 10, 2024 Steve 5

(EXPANDED FROM 4/23/2021) Once in a while a work of automotive history is smacked down by a critic who sanctimoniously points to alleged inaccuracies. Sometimes these kind of critiques are on target (if unduly indignant). […]

Quotes

Imperial’s brief use of Graham’s old plant shows dashed hopes for fledgling brand

June 5, 2023 Steve 0

“Moving Imperial production away from the Chrysler Jefferson Avenue plant made sense for three reasons: surging sales would require mixing too many Imperials with Chryslers on the assembly line; Imperial quality could be upgraded in […]

1962 Plymouth and Dodge
Media Analysis

Did a rumor cause the downsized 1962 Plymouth and Dodge?

January 2, 2021 Steve 6

A few years ago Paul Niedermeyer (2017a) questioned the conventional wisdom that the downsized 1962 Plymouth and Dodge were an 11th-hour accident of history. In an epic essay, the Curbside Classic publisher poked holes in […]

  • 2006-7 Dodge Charger
    2006-2010 Dodge Charger: A cartoonish attempt at rip-roaring nostalgia
    June 5, 2026 5
  • 1950 Nash Rambler hood ornament
    Speedreaders.info is a rare source of book reviews, but quality varies
    June 3, 2026 0
  • 1958 Lincoln
    1958-60 Lincoln: Failing to beat GM at its own game
    June 2, 2026 15
  • 1957 Nash Ambassador
    Three videos: The death of car culture, rich people’s cars and the 1957 Nash
    May 29, 2026 6
  • 1963 Mercury Marauder
    1963 Mercury Marauder: Ford tries to do a premium-priced car on the cheap
    May 27, 2026 11
  • Did 1964 Ramblers share more parts between size classes than competitors?
    May 26, 2026 1
  • Patrick Foster shows how International Harvester failed to adapt
    May 13, 2026 5
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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