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HomeJeep

Jeep

Design Notes

How Brooks Stevens’s designs for a postwar compact Willys evolved

April 24, 2025 Steve 8

(EXPANDED FROM 4/15/2022) Lately we have been talking about early-50s compacts, so I thought it was a good time to expand on aborted proposals from Willys. Prior to World War II this automaker had the […]

1972 Chevrolet Camaro front quarter
Satire

Declassified 1970s documents spark debate among auto historians

April 1, 2025 Steve 4

(UPDATED FROM 3/30/2023) Newly declassified intelligence documents show how a crash program by American automakers to switch to eggcrate grilles for their 1972-73 models thwarted a space alien invasion. The strategy worked so well that […]

1963 Studebaker Lark Wagonaire
History

Could Studebaker have come out of the 1970s as successful as Jeep?

October 31, 2024 Steve 18

(EXPANDED FROM 4/23/2021) A few years ago our story on Brooks Stevens’s redesign of the 1964 Studebaker generated enough debate that I decided to further flesh out an alternative scenario. To wit, Studebaker would have […]

2023 Jeep Wagoneer L rear quarter
Current Events

Was Patrick Foster right that the revived Jeep Wagoneer could be a game changer?

September 17, 2024 Steve 7

When Jeep announced that it would revive the Wagoneer nameplate for a big sport-utility vehicle, Patrick Foster predicted that it could be as historic and game changing as the original (Bond, 2020). Those words carried […]

1960 Ford wagon
History

In 1974 Harry Bradley anticipated the American wagon’s future

September 10, 2024 Steve 7

(EXPANDED FROM 11/9/2022) A few years ago Dean’s Garage reprinted a prescient essay Harry Bradley (2022) wrote way back in 1974 about the future of the American station wagon. His article made a number of […]

1976 Jeep Cherokee Chief
Media Analysis

Collectible Automobile’s 1974-83 Jeep Cherokee story avoids inconvenient questions

January 10, 2024 Steve 10

The February 2024 issue of Collectible Automobile has a story about the 1974-83 Jeep Cherokee. As is typical for this magazine, you will find lots of nice photos and a comprehensive recitation of product specifications […]

1983 Ford Thunderbird
Drive-By Musings

What were Detroit’s top-five most iconic vehicle designs from 1980-2000?

January 2, 2024 Steve 2

Michael Karesh (2023) of TrueDelta recently asked, “Which cars (model and year) from the Detroit Three since 1980 do you feel qualify as design icons?” I would invite you to check out the ensuing debate […]

Hudson-Willys merger idea
History

A few follow-up questions about Patrick Foster’s idea of a Hudson-Willys merger

October 17, 2023 Steve 7

Patrick Foster (2023) recently suggested that a merger of Hudson and Willys could have made sense — and he devoted a Hemmings column to explaining why. This is an intriguing scenario, but I have a […]

1960 Jeep FC-150 front quarter
Media Analysis

Is Patrick Foster right that AMC’s biggest mistake was not buying Jeep earlier?

August 11, 2023 Steve 8

A recent Hemmings column by Patrick Foster (2023) argues that American Motors’ biggest mistake was not buying Willys Motors — the maker of Jeep sport-utility vehicles — way back in the early-60s. Indeed, he went […]

1977 AMC Gremlin Custom
History

An AMC four-cylinder engine was Roy D. Chapin Jr.’s last big mistake

July 31, 2023 Steve 13

Curbside Classic recently posted a 1977 Road & Track test of an AMC Gremlin with a new four-cylinder engine. This got me thinking about how American Motors’ purchase of a power plant from Volkswagen was […]

Posts pagination

1 2 3 »
  • 1964 Studebaker Challenger
    Brooks Stevens’s rejection of brand continuity was bad for small automakers
    June 14, 2025 0
  • EVs need a George Romney to champion them in the next few years
    June 13, 2025 16
  • Citroen SM
    Citroen SM: A surprisingly conventional next step
    June 12, 2025 5
  • 1936-37 Cord 810/812 tried to do too much at once
    June 11, 2025 10
  • 1963 Studebaker Daytona convertible
    Classic film shows human side of Studebaker’s end
    June 10, 2025 15
  • Once upon a time, car wheels were 36-to-42 inches in diameter
    June 9, 2025 5
  • Ram customized pickup
    What would you think if it was 1965 and you could magically see this truck?
    June 8, 2025 1
  • Brooks Stevens’s 1965 Studebaker Lark concept: Almost a baby Continental
    June 6, 2025 5
  • 1949 Packard Super Eight
    Packard kept a bigger foothold in the luxury-car field than commonly assumed
    June 5, 2025 9
  • Exner bio offers mostly positive take on controversial car designer
    Peter Grist views car designer Virgil Exner through rose-tinted glasses
    June 3, 2025 9
  • 1970 Mercury Cyclone
    1970 Mercury Montego had a last-of-the-wine quality
    June 2, 2025 2
  • A query, a thank you and an update on miscellaneous stuff
    April 4, 2025 0
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 124
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