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HomeJames Ward

James Ward

1954 Ford ad
Data Dive

Was the ‘Ford blitz’ to blame for the collapse of independent automakers?

October 2, 2025 Steve 40

(UPDATED FROM 10/28/2022) If I had to pick a favorite Indie Auto story, this one would be in my top five. It is one of the longest pieces I have written — roughly 4,600 words […]

1955 Packard hood
Design Notes

1955 Packard styling too closely copied Cadillac’s to rebuild its cachet

September 24, 2025 Steve 35

(EXPANDED FROM 1/20/2023) This essay has generated more blowback than almost any other post at Indie Auto. In a way I find that surprising because it makes what strikes me as a fairly mundane point: […]

Auto history bookshelf
Media Analysis

Where do auto historians get their information?

September 17, 2025 Steve 4

(EXPANDED FROM 3/26/2021) The electronic forum of the Society of Automotive Historians has not managed to generate much activity, but one of its all-time, most-useful useful posts was instigated by Jvolgarino (2021). He asked how […]

1963 Studebaker Daytona convertible
Multimedia

Classic film shows human side of Studebaker’s end

June 10, 2025 Steve 20

(UPDATED FROM 6/20/2022) Documentary films contribute to automotive history in a different way than words on a page (either paper or electronic). In general, film can capture much better the human elements of a situation, […]

1953 Studebaker Commander 2-door coupe
History

Should Nash have combined with Studebaker rather than Hudson in 1954?

August 19, 2024 Steve 11

Curbside Classic commentator Steve (2018) has argued that Nash-Kelvinator should have combined with Studebaker rather than Hudson for an interesting set of reasons. He effectively follows the advice of Aaron Severson (2024), who recently suggested that […]

1953 Hudson hood emblem
History

Would Hudson have been Packard’s best merger partner?

May 15, 2024 Steve 15

(EXPANDED FROM 10/13/2021) A decade ago Curbside Classic commentator Steve (2014) offered one of the more thoughtful merger scenarios for Packard: He concluded that Hudson would have been the best choice. I think that Steve’s […]

1957 Lincoln four-door hardtop
History

Could the 1956-57 Lincoln have saved a dying Packard?

April 4, 2024 Steve 11

(EXPANDED FROM 7/30/2021) Stéphane Dumas has been displaying his broad knowledge of web-based sources of automotive history for quite a few years. As a case in point, back in 2015 Dumas posted a comment over at […]

Ward Packard
Readings

James Ward offers more nuanced take on Packard’s fall than other auto histories

February 26, 2024 Steve 35

(EXPANDED FROM 12/15/2022) James A. Ward’s Packard book, The Fall of the Packard Motor Car Company, is dwarfed by Automobile Quarterly’s epic tome edited by Beverly Rae Kimes (2002) as well as Stuart R. Blond’s […]

1956 Continental Mark II
History

Who were the five worst leaders of postwar U.S. automakers?

October 6, 2023 Steve 38

(UPDATED FROM 5/7/2021) Warren Buffett has argued that the Number 1 problem a company can face is choosing the wrong chief executive officer. Buffett, who is CEO of Berkshire Hathaway, has said that over the […]

1954 Hudson Hornet
History

Did Chrysler’s 1953 purchase of Briggs kill Hudson?

April 9, 2021 Steve 8

(EXPANDED ON 1/27/2023) In doing research on our “unresolved postwar mysteries” story, I came across a piece of information that challenged one of my long-held assumptions. George Hamlin and Dwight Heinmuller stated that the Briggs […]

Posts pagination

1 2 »
  • 1967 Oldsmobile Cutlass Supreme
    Was the 1966 Olds Cutlass Supreme the first mid-sized brougham model?
    March 5, 2026 21
  • 1976 Plymouth Volare 2-door coupe
    Splashy new cars often were the biggest disasters during the postwar period
    March 3, 2026 1
  • Reader questions Chrysler’s future as it passes 100th anniversary
    March 2, 2026 12
  • 1968 Chevrolet C10 pickup
    Was the 1967-68 Chevrolet C10 the ‘first modern pickup’?
    February 27, 2026 7
  • 1941 Studebaker Commander 2-door coupe
    1941 Studebaker Commander: Ending its big cars on a high note
    February 26, 2026 11
  • 1961 De Soto
    Video histories of DeSoto and American Motors aren’t as good as books
    February 24, 2026 3
  • 1956 Studebaker Golden Hawk front with hood open
    Four lingering questions about Aaron Severson’s take on the 1956 Studebaker Golden Hawk
    February 20, 2026 6
  • Thank yous, power outages and format changes
    October 31, 2025 0
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 134
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