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HomeIndependent automakers

Independent automakers

Kestner homestead abandoned truck
Auto Paedia

Antitrust regulations: Lack of enforcement fueled U.S. industry’s decline

December 15, 2021 Steve 2

(UPDATED FROM 1/1/2019) Antitrust regulations in the United States were created in the late-19th and early-20th centuries. Their goal was to support free competition in an era of increasingly large corporations — some of whom […]

Saab 99
History

Saab 99/900: The box that crushed a carmaker

October 29, 2021 Steve 25

(UPDATED FROM 6/26/2020) The Saab 99/900 proved to be the box that crushed the tiny Swedish carmaker. I grant you that this platform was hardly an immediate failure. Even so, the design of the 99 […]

1955 Studebaker President two-door hardtop
Media Analysis

Comments about ‘grand merger’ of independents show value of dialogue

August 11, 2021 Steve 0

One of the things I most appreciate about Curbside Classic are the comments. As a case in point, a recently reposted article about the 1957 Nash Ambassador had a lengthy exchange from 2015 regarding a […]

1953 Studebaker Commander 2-door coupe
History

Five (arguably) unresolved mysteries of postwar independent automakers

April 2, 2021 Steve 24

(EXPANDED ON 1/27/2023) Many books, magazine articles and blog posts have been written about the independent automakers’ struggle to survive in the 1950s. Even so, I have come across a number of unresolved mysteries relevant […]

Quotes
Quotes

James Ward: How Packard rejected a merger proposal from AMC

April 2, 2021 Steve 0

“George Mason’s invitation to Packard to join AMC was lost in Packard’s and Studebaker’s rush to embrace. Mason knew about the negotiations, but gamely showed up at East Grand to make a formal presentation to […]

Quotes
Quotes

Car and Driver: Rambler was a ‘dreary’ protest car

March 12, 2021 Steve 0

“This nation’s car market has always supported a handful of what seem to be ‘protest cars.’ There were a lot more of them before World War II, but the post-war era has had it share: […]

1963 Rambler wagon
Auto Paedia

Counterfactuals and whether AMC had a chance of survival

February 5, 2021 Steve 4

(UPATED 3/9/2023) A few years ago Lotus Rebel (2021) drew upon our AMC Pacer story to suggest alternative approaches for that car’s design in a comment at Ate Up With Motor. That website’s publisher, Aaron […]

1954 Ford ad
Data Dive

Was the ‘Ford blitz’ to blame for the collapse of independent automakers?

April 1, 2020 Steve 35

(EXPANDED 10/28/2022) A few years ago Richard M. Langworth argued that Ford’s aggressive attempt to overtake Chevrolet in 1954 received more blame “than it deserved” in undercutting the viability of independent automakers (2019, p. 16). […]

1964 Studebaker logo
Auto Paedia

Auto industry consolidation: Putting profits ahead of robust competition

May 1, 2019 Steve 1

The necessity of industry consolidation has long been a popular idea among auto executives and pundits. The basic argument has been that the automotive industry — both in the U.S. as well as globally — […]

Readings

Standard Catalog of Independents: The Struggle to Survive Among Giants

April 19, 2013 Steve 0

Ron Kowalke has put together a handy source of data about American independents. As with other Standard Catalog volumes, this 400-page book has some data gaps. This book can be exceptionally dense reading even for a […]

Posts pagination

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  • A sad reason bridges aren’t just used for driving over
    June 15, 2025 0
  • 1964 Studebaker Challenger
    Brooks Stevens’s rejection of brand continuity was bad for small automakers
    June 14, 2025 0
  • EVs need a George Romney to champion them in the next few years
    June 13, 2025 16
  • Citroen SM
    Citroen SM: A surprisingly conventional next step
    June 12, 2025 5
  • 1936-37 Cord 810/812 tried to do too much at once
    June 11, 2025 10
  • 1963 Studebaker Daytona convertible
    Classic film shows human side of Studebaker’s end
    June 10, 2025 15
  • Once upon a time, car wheels were 36-to-42 inches in diameter
    June 9, 2025 5
  • Brooks Stevens’s 1965 Studebaker Lark concept: Almost a baby Continental
    June 6, 2025 5
  • 1949 Packard Super Eight
    Packard kept a bigger foothold in the luxury-car field than commonly assumed
    June 5, 2025 9
  • Exner bio offers mostly positive take on controversial car designer
    Peter Grist views car designer Virgil Exner through rose-tinted glasses
    June 3, 2025 9
  • 1970 Mercury Cyclone
    1970 Mercury Montego had a last-of-the-wine quality
    June 2, 2025 2
  • A query, a thank you and an update on miscellaneous stuff
    April 4, 2025 0
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 124
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