The failure of individual automakers is invariably grounded in an inability to maintain adequate economies of scale. However, debates about what is the ideal shape of the American auto industry are heavily informed by competing […]
Halo cars tend to quite popular — even wetness inducing — among auto enthusiasts. That’s because the mission of halo cars is mostly to generate a positive buzz about a brand rather than high sales. So […]
Chrome Colossus: General Motors and its Times, is one of the best automotive history books in my library. Author Ed Cray eschewed the usual focus on product minutiae and instead focused on how GM’s growth in […]
A few years ago Paul Niedermeyer (2017a) questioned the conventional wisdom that the downsized 1962 Plymouth and Dodge were an 11th-hour accident of history. In an epic essay, the Curbside Classic publisher poked holes in […]
Dean’s Garage has a great discussion about William Mitchell’s swan song, the 1977 Pontiac Phantom (Smith, 2020). I must admit feeling rather ambivalent about this concept car. Although it strikes me as one of the […]
“There was a saying going around Ford: GM was like the kid who was born on third base and yells out, ‘Hey, Ma, I hit a triple!’ Farley and his fellow Ford executives and workers […]
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