
General Motors



On the origins of the 1974 Riviera and 2021 Grand Wagoneer
Wayne Kady comments about the bustleback Buick: The April 2021 issue of Collectible Automobile has a letter from retired General Motors’ designer Wayne Kady. He described how GM’s head designer William Mitchell ordered him to […]

Bill Vlasic: A 2007 figure that summed up Detroit’s fall
“It was only a statistic, a number in an industry that churned out reams of facts and figures. But when Toyota announced on April 24 that it had sold 2.35 million automobiles around the world […]

Economies of scale: Finding the balance between too small and too big
The failure of individual automakers is invariably grounded in an inability to maintain adequate economies of scale. However, debates about what is the ideal shape of the American auto industry are heavily informed by competing […]

Halo cars are popular but not always a good idea
Halo cars tend to quite popular — even wetness inducing — among auto enthusiasts. That’s because the mission of halo cars is mostly to generate a positive buzz about a brand rather than high sales. So […]


Ed Cray’s ‘Chrome Colossus’ offers a masterful history of General Motors
Chrome Colossus: General Motors and its Times, is one of the best automotive history books in my library. Author Ed Cray eschewed the usual focus on product minutiae and instead focused on how GM’s growth in […]

Did a rumor cause the downsized 1962 Plymouth and Dodge?
A few years ago Paul Niedermeyer (2017a) questioned the conventional wisdom that the downsized 1962 Plymouth and Dodge were an 11th-hour accident of history. In an epic essay, the Curbside Classic publisher poked holes in […]

The good and bad of William Mitchell’s 1977 Pontiac Phantom
Dean’s Garage has a great discussion about William Mitchell’s swan song, the 1977 Pontiac Phantom (Smith, 2020). I must admit feeling rather ambivalent about this concept car. Although it strikes me as one of the […]