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HomeGeneral Motors

General Motors

1962 Dodge Dart and Lancer
Letters to the Editor

Paul Niedermeyer updates his thinking on origins of 1962 Plymouth and Dodge

December 6, 2023 Steve 4

Paul Niedermeyer stopped by Indie Auto to share his current thinking about the downsizing of the 1962 Plymouth and Dodge. This is a response to a story we ran almost two years ago entitled, “Did […]

1978 Chevrolet Opala SS
Letters to the Editor

U.S. automakers adapted to Brazilian market car designs from elsewhere

December 5, 2023 Steve 2

CP sent in the following letter, which may have been in response to our story, “Brazilian Volkswagens show automaker’s struggle for a post-Beetle look.” I have been following the Brazilian car scene for a few […]

Ford Mustang fake logo
Auto Paedia

Brand management: The tail that now wags U.S. auto industry

November 28, 2023 Steve 7

(UPDATED FROM 8/21/2020) Peter DeLorenzo (2018) has argued that brand management “is now the Number 1 priority in this business.” The reason is that a “democratization of technology and luxury” has leveled the playing field. […]

Letters to the Editor

Why General Motors didn’t realize that Oldsmobile was in trouble

November 27, 2023 Steve 20

Our “Story Ideas Bank” sometimes morphs into debates about specific historical events. George Denzinger recently weighed in on the death of Oldsmobile. This is a thoughtful analysis so I am elevating it to the front page. […]

1961 Imperials
Design Notes

1961-63 Imperial: Ode to Virgil Exner’s neo-classical excesses

November 22, 2023 Steve 3

(EXPANDED FROM 3/19/2021) Virgil Exner was a champion of neo-classical styling throughout his career. His best designs were arguably a handful of 1950s Chrysler show cars but his most influential work didn’t come until later. […]

1968 Ford Thunderbird
Data Dive

1958-76 Thunderbird: The rise and fall of the Ford that shook up GM

November 17, 2023 Steve 6

(EXPANDED FROM 10/1/2021) The four-seater Thunderbird was a surprisingly pivotal car for the Ford Motor Company during the postwar period. The T-Bird showed that the No. 2 automaker could better compete against mighty General Motors if it pioneered new […]

1970 Pontiac Firebirds
Letters to the Editor

Reader ‘doesn’t know what the author is talking about’

October 29, 2023 Steve 3

LS stopped by to respond to our article, “1970 Pontiac Firebird: Time to go on a diet.” I don’t know what the author is talking about. The 1970 Firebirds were lauded as a groundbreaking design. […]

1973 Buick Century
Letters to the Editor

1973 Buick Century looked better than Olds Cutlass

October 26, 2023 Steve 5

DB stopped by to offer a response to our story, “1973 Oldsmobile Cutlass Supreme: Monument to a fading dream.” There was no downsizing which hindsight would have been the right direction. I have owned three […]

2024 Cadillac Lyriq
Current Events

Would William Mitchell have cared if auto-accident repair became too costly?

October 24, 2023 Steve 14

Peter DeLorenzo (2023) continues to insist that design is the “Ultimate Initial Product Differentiator” in the American automobile market. Among “mainstream” vehicles he singles out the Cadillac Lyriq for bringing “high-concept executions to the street.” […]

1955 Studebaker V8 emblem
History

Why V8 engines were less important in the 1950s than commonly believed

October 23, 2023 Steve 17

(UPDATED FROM 10/23/2023) One of the most pervasive myths in U.S. automotive history is that a V8 engine became essential to an automaker’s success in the first half of the 1950s. This narrative is summed […]

Posts pagination

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  • 1962 Ford Galaxie 500
    Did the 1960-64 big Ford sell so poorly because of cannibalization?
    October 16, 2026 36
  • 1969 Ford Thunderbird 4-door Landau
    Was 1969 the beginning of the end for the Ford Thunderbird four-door Landau?
    October 14, 2026 7
  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 21
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 10
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 146
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