LS stopped by to respond to our article, “1970 Pontiac Firebird: Time to go on a diet.” I don’t know what the author is talking about. The 1970 Firebirds were lauded as a groundbreaking design. […]
DB stopped by to offer a response to our story, “1973 Oldsmobile Cutlass Supreme: Monument to a fading dream.” There was no downsizing which hindsight would have been the right direction. I have owned three […]
Peter DeLorenzo (2023) continues to insist that design is the “Ultimate Initial Product Differentiator” in the American automobile market. Among “mainstream” vehicles he singles out the Cadillac Lyriq for bringing “high-concept executions to the street.” […]
(UPDATED FROM 10/23/2023) One of the most pervasive myths in U.S. automotive history is that a V8 engine became essential to an automaker’s success in the first half of the 1950s. This narrative is summed […]
“During the 1960s and 1970s GM was lulled into a false sense of security by its dominance of the market. There was certainly a bottom-line mentality, but this mentality dictated that additional costs be passed […]
(EXPANDED FROM 11/1/2019) The dominant tendency of the U.S. auto industry has been to make its vehicles bigger, glitzier and more powerful. In recent decades both domestic and foreign automakers have embraced this practice. Indeed, […]
The shift to smaller cars was happening before the first oil embargo, which stretched from October 1973 through March 174 (Wikipedia, 2023). In an October 1972 column, Popular Science Automotive Editor Jan P. Norbye walked […]
Automotive News recently bemoaned how heavier electric vehicles “are causing safety and pollution problems.” The news report by Richard Truett (2023) pointed to heavy battery packs as the main “culprit” but also weight gains caused […]
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