(EXPANDED FROM 3/16/2022) Art Fitzpatrick and Van Kaufman’s artwork in Pontiac’s advertising played an important role in the brand’s popularity during the 1960s. Others have done a thorough job of showcasing the team’s most iconic […]
The Chrysler Corporation took some unusual steps in 1962-64 to rebuild its declining sales in the premium-priced and luxury-car fields. That included getting rid of the New Yorker two-door hardtop in 1962, downsizing senior Chryslers […]
General Motors has been criticized for going too far in downsizing its 1986 E-body personal coupes, which included the Buick Riviera, Oldsmobile Toronado and Cadillac Eldorado. Sales fell off a cliff, but they didn’t recover […]
(EXPANDED FROM 6/17/2022) Compact cars represented a dramatic change for U.S. automakers when they were introduced in the early-1960s. After spending the previous decade making its “standard-sized” cars bigger, glitzier and more powerful, Detroit responded […]
(EXPANDED FROM 2/10/2022) In the early post-war period Hudson came the closest to being an American Mercedes-Benz. The new-for-1948 “step-downs” had engineering advances that most other automakers would not pick up on for years. So […]
David Burrell has written what may be the most detailed account of how William Mitchell vainly tried to shift the “boat-tail” 1971 Buick Riviera to a mid-sized platform. Burrell’s story in Retro Autos (2021) even […]
Curbside Classic commentator nlpnt (2024) recently argued that the fuselage Chrysler’s best-looking body style was the wagon. Conversely, I would add that the two-door hardtop was the least aesthetically pleasing body style. Of course, these […]
John Beltz has been pointed to as one of the more forward-looking General Motors’ executives of the early-70s, but he came across as rather cautious in a lengthy Motor Trend (1970) interview. He was the […]
The 1971 Oldsmobile Toronado arguably represented the first time that General Motors executives panicked in response to weak sales from a car styled under head designer William Mitchell. Whereas the first-generation Toronado was a remarkably […]
In a recent interview, Wayne Kady was hesitant to name his favorite car design among those he had worked on during a 38-year stint at General Motors, saying that was like picking a favorite child. […]
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