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HomeFord Motor Co.

Ford Motor Co.

1968 Plymouth Barracuda 2-door notchback
Fake Design

1967-69 Plymouth Barracuda hunchback was Elwood Engel’s first stylistic dud

October 22, 2025 Steve 5

From 1963 through 1968 model years Elwood Engel had a pretty good run as head designer at the Chrysler Corporation. However, he did come out with one dud — the 1967-69 Plymouth Barracuda notchback hunchback. […]

Drive-By Musings

How might McNamara have influenced Ford if he had stuck around longer?

October 21, 2025 Steve 2

How might Robert McNamara have influenced Ford if he had remained company president for a few more years? This is a question that emerged from the comment thread in our recent Don Frey story. Let’s […]

1965 Ford Mustang
Quotes

Donald Frey tells how he knew the 1965 Ford Mustang would be approved

October 16, 2025 Steve 6

Ford executive Donald N. Frey shared with David Crippen (1986) how he found out from Henry Ford II that the 1965 Mustang would be approved. “I remember one day I was in the styling studio, we […]

Design Notes

1967-74 Mercury Cougar: A classic goes to hell

October 9, 2025 Steve 21

(EXPANDED FROM 7/20/2022) The 1967-74 Mercury Cougar is a tragic story of a classic design going to hell. The first-generation models, which were produced from 1967-68, were among the best-looking pony cars of the late-60s. […]

1954 Ford ad
Data Dive

Was the ‘Ford blitz’ to blame for the collapse of independent automakers?

October 2, 2025 Steve 40

(UPDATED FROM 10/28/2022) If I had to pick a favorite Indie Auto story, this one would be in my top five. It is one of the longest pieces I have written — roughly 4,600 words […]

1967 Dodge Charger
Media Analysis

Popular Mechanics got many things wrong about 1968 cars but one thing right

October 1, 2025 Steve 2

(EXPANDED FROM 1/18/2023) The June 1967 issue of Popular Mechanics was published only a few months prior to the beginning of the 1968 model year for U.S.-built cars. Even so, an article by Bob Irwin […]

1968 Plymouth VIP
History

1966-69 VIP: Why Plymouth couldn’t sell brougham

September 25, 2025 Steve 15

(EXPANDED FROM 3/7/2023) At least on paper, the VIP luxury series suggested that Plymouth was keeping up with the Chevrolet Caprice and Ford LTD in the late-60s. However, the car’s terrible sales suggest that something […]

1957 Lincoln
Quotes

If you think the 1957 Lincoln looks bad, picture the tailfins being even taller

September 13, 2025 Steve 4

When John Najjar was tapped to head the Lincoln brand’s design studio, one of his first projects was to complete the 1957 models. In an oral history conducted by David R. Crippen and Douglas A. […]

History

Five ways Lee Iacocca contributed to the decline of Ford and Chrysler

September 4, 2025 Steve 13

(EXPANDED FROM 7/18/2023) Our discussion about the Ford Maverick got me thinking about Lee Iacocca. More than any other car, the Maverick reflected how Iacocca’s sensibility differed from that of Robert McNamara, the father of […]

Links

1970 Ford Maverick gets surprisingly critical take from Motor Trend

September 2, 2025 Steve 12

(EXPANDED FROM 9/25/2023) Should I be embarrassed to admit that the first car magazine I subscribed to was Motor Trend? When I was around 11 years old I was enticed by one of those promotional […]

Posts pagination

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  • 1967 Oldsmobile Cutlass Supreme
    Was the 1966 Olds Cutlass Supreme the first mid-sized brougham model?
    March 5, 2026 21
  • 1976 Plymouth Volare 2-door coupe
    Splashy new cars often were the biggest disasters during the postwar period
    March 3, 2026 1
  • Reader questions Chrysler’s future as it passes 100th anniversary
    March 2, 2026 12
  • 1968 Chevrolet C10 pickup
    Was the 1967-68 Chevrolet C10 the ‘first modern pickup’?
    February 27, 2026 7
  • 1941 Studebaker Commander 2-door coupe
    1941 Studebaker Commander: Ending its big cars on a high note
    February 26, 2026 11
  • 1961 De Soto
    Video histories of DeSoto and American Motors aren’t as good as books
    February 24, 2026 3
  • 1956 Studebaker Golden Hawk front with hood open
    Four lingering questions about Aaron Severson’s take on the 1956 Studebaker Golden Hawk
    February 20, 2026 6
  • Thank yous, power outages and format changes
    October 31, 2025 0
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 134
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