(EXPANDED FROM 6/12/2024) The Studebaker Hawk arguably reached its peak in 1957. This was when it sold the best — almost 20,000 units. This was also Peak Hawk from a styling standpoint. For one shining […]
(UPDATED FROM 8/1/2024) In 1959 imported cars captured 10 percent of the U.S. market. However, their popularity quickly subsided after the Big Three came out with an unprecedented wave of compacts beginning in 1960. The […]
(UPDATED FROM 1/6/2023) The 1956 Lincoln was one of the brand’s most-important postwar cars. Almost 54,000 cars left the factory — an all-time record not broken until 1966. The Ford Motor Company was clearly intending […]
(UPDATED FROM 7/1/2024) General Motors has been criticized for going too far in downsizing its 1986 E-body personal coupes, which included the Buick Riviera, Oldsmobile Toronado and Cadillac Eldorado. Sales fell off a cliff, but […]
(EXPANDED FROM 5/3/2024) Ponderous styling of the so-called “fuselage” Plymouths has been pointed to as the biggest reason why sales were smaller than the well-regarded platform it replaced (e.g., auto editors of Consumer Guide, 2022). Output for […]
(EXPANDED FROM 2/27/2024) The 1974-76 Ford Elite highlights one of the Ford Motor Company’s bigger mistakes of the 1970s. The automaker was too slow in entering the mid-sized personal coupe field. The Elite was a […]
(EXPANDED FROM 2/27/2023) Indie Auto was partly created to spark more robust debates in U.S. auto history. As a case in point, a few years go I questioned a take by Richard M. Langworth and […]
(EXPANDED FROM 11/10/2023) The Edsel is generally pointed to as the Ford Motor Company’s biggest post-war flop, but the 1958-60 Lincoln deserves a consolation prize. This car represents the disastrous final phase of Ford’s no-holds-barred […]
(UPDATED FROM 1/30/2024) The 1963 Mercury Marauder “fastback” two-door hardtop represented the beginning of a new era for the Ford Motor Company. The utilitarian sensibilities of its former leader, Robert McNamara, were eclipsed by an […]
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