Some light rain in the morning may have dampened participation in LeMay’s 41st Annual Show, but there was still plenty to see. As in past years, the event — which was held at the Marymount […]
A Ford executive recently told Automotive News that the Fusion sedan’s forthcoming discontinuance was the result of a “breathtaking” decline in the mid-sized sedan segment that has “accelerated over the past couple years” (Martinez, 2018). In […]
“Suicide doors didn’t make the Lincoln cool. It was already cool. The doors made it even more cool. You can’t relive the past. Come up with something new. An all new cool that hasn’t been […]
“I call forth the SUV as our savior. Want to warm things up? Easy. If fossil fuels are the culprit, burning more of them will keep Old Man Winter at bay. Thus, we must immediately […]
With the 2015 redesign of the Mustang, Ford had the potential to reassert its leadership in what I have referred to as the faux pony car field. Instead, Ford took the cheap and easy way […]
Edward Snitkoff (2015) has written a lengthy review of the book, American Icon: Alan Mulally And The Fight To Save Ford Motor Company (Hoffman, 2012), for Curbside Classic. Snitkoff’s review focuses on summarizing the book […]
The October issue of Collectible Automobile has a wide-ranging profile of Ford design chief Eugene Bordinat. Writers Jim and Cheryl Farrell (2014) include a number of provocative details about Ford President Semon “Bunkie” Knudsen’s role in […]
Except for relatively rare moments of downsizing, the dominant tendency in the American auto industry is toward bigger, glitzier and more powerful vehicles. Each time a car adds poundage, the automaker — usually with the […]
Bryce Hoffman, a Detroit News auto industry reporter, offers a sympathetic perspective about how Ford navigated through the Great Recession. Hoffman was given a great deal of access to company leaders and internal documents. In return, […]
This is an oversized soft-cover book that covers the Ford Mustang’s history through the 2011 model year. The Complete Book places an emphasis on large, mostly color pictures accompanied by product specifications. However, author Mike Mueller […]
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