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HomeFord Motor Co.

Ford Motor Co.

Circa 2002 Ford Thunderbird taillight
Fake Design

Was the 2002-5 Ford Thunderbird two-seater inspired or stupid?

April 22, 2025 Steve 13

I have mixed feelings about the 2002-5 Ford Thunderbird. I am glad the automaker brought back the storied nameplate and think that this generation had a few interesting design touches. That said, the car strikes […]

1972 Lincoln Continental Mark IV
Links

Knudsen’s favored 1972 Mark IV design borrowed from the Eldorado

April 16, 2025 Steve 10

(EXPANDED FROM 8/5/2022) A few years ago Dean’s Garage posted a fascinating story about the battle over the 1972 Lincoln Continental Mark IV’s styling. Jim and Cheryl Farrell (2022) described how a design proposal championed […]

Quotes

Henry Ford II driven ‘crazy’ by call for smaller cars

April 5, 2025 Steve 2

“. . . Henry was himself growing a little dizzy with everything happening around him. And the more disoriented he became, the angrier he got. During the late 1960s and early 1970s, Ford sat through […]

1972 Chevrolet Camaro front quarter
Satire

Declassified 1970s documents spark debate among auto historians

April 1, 2025 Steve 4

(UPDATED FROM 3/30/2023) Newly declassified intelligence documents show how a crash program by American automakers to switch to eggcrate grilles for their 1972-73 models thwarted a space alien invasion. The strategy worked so well that […]

1956 Mercury Montclair 4-door hardtop
History

1956 was an odd transition year for Ford’s Mercury brand

March 27, 2025 Steve 9

(EXPANDED FROM 3/3/2023) The 1956 Mercury represented the end — at least for the next four years — of Edsel Ford’s original conception of the brand. Since it was introduced 1939, Mercury had been positioned […]

1968 Datsun 510 4-door sedan
Data Dive

Four-door subcompacts were not exotic in late-60s and early-70s

March 26, 2025 Steve 23

(EXPANDED FROM 8/3/2023) The rise of the four-door subcompact generated a robust debate at Indie Auto a few years ago (go here), so I did a data dive to bring some facts to the table. […]

2025 BMW XM front left
Links

How long will automotive styling be dominated by brutalism?

March 18, 2025 Steve 15

Question-of-the-day features tend to be vapid, so I usually ignore them. However, I must admit to getting drawn into a Jalopnik query about what are the ugliest cars on the market today (Bellwood, 2025). The […]

1969 Ford Club Wagon
Quotes

How Ford responded to safety issues with the original Econoline van

March 15, 2025 Steve 5

Indie Auto reader James E. Duvall recently commented about how the Falcon-based Econoline van and truck had such a front-end weight bias that they could flip on their front end under intense braking unless there […]

1967 Pontiac Tempest Custom Sprint
Data Dive

Ford got crushed in 1960s mid-sized field despite early entrance

March 7, 2025 Steve 11

(EXPANDED FROM 3/31/2023) Compacts and personal coupes generated an outsized amount of media attention during the 1960s, but the most important emerging market segment turned out to be mid-sized cars. Sales rose steadily to the […]

1962 Ford F-250 Styleside pickup
Quotes

Patrick Foster dances around problems with the 1961-63 Ford Styleside pickup

March 1, 2025 Steve 3

A good way to test the journalistic independence of an auto history writer is to see how he or she addresses a problematic product. So when I recently bought Patrick Foster’s book, Ford Tough: 100 […]

Posts pagination

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  • 1962 Ford Galaxie 500
    Did the 1960-64 big Ford sell so poorly because of cannibalization?
    October 16, 2026 36
  • 1969 Ford Thunderbird 4-door Landau
    Was 1969 the beginning of the end for the Ford Thunderbird four-door Landau?
    October 14, 2026 7
  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 21
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 10
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 146
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