(EXPANDED FROM 2/14/2024) This is one of Indie Auto’s more hotly debated stories. Here I question Paul Niedermeyer’s (2024) contention that the 1966-67 Cutlass Supreme brought the “Great Brougham Epoch” to the mid-sized field. “With […]
One of the biggest assumptions of U.S. automakers in the postwar period was that they desperately needed splashy new cars. Yet when I think about the biggest disasters of that era, they often involved expensive […]
(EXPANDED FROM 1/23/2024) Bill McGuire’s (2021b) story about the Mercury El Gato got me thinking about Ford’s conflicted design direction in the early-70s. The concept car hinted at what the 1969-70 Cougar might have looked […]
(EXPANDED FROM 7/5/2023) The LTD was one of the Ford Motor Company’s biggest successes in the 1970s because it attacked General Motors’ hierarchy of brands in multiple ways. After failing to beat the popular Impala […]
(EXPANDED FROM 6/22/2023) Frank Aberdene was new to marketing luxury cars, yet his first assignment was a particularly tough one: the 1978 Lincoln Versailles. After discarding drafts for days on end, he finally — and […]
Ford Motor Company executives stood by quietly as President Donald Trump recently argued that the U.S. doesn’t need cars from Canada and Mexico (Fox 29 Philadelphia; 2026). Later Ford CEO Jim Farley lauded the administration […]
(EXPANDED FROM 5/4/2023) When it was time to develop the print advertising for the 1971 Ford Maverick, the copyrighting team was told to be extra honest. In other words, come up with an approach similar […]
A recent study found that more than 20 percent of videos recommended to new YouTube viewers were low-quality content made from artificial intelligence (Down, 2025). This aligns with my anecdotal sense that there has been […]
(EXPANDED FROM 9/29/2023) The 1970 Plymouth Barracuda and its sibling the Dodge Challenger proved to be a costly mistake that epitomized Detroit’s slowness in responding to changing times. Indeed, the Chrysler Corporation’s early-1970s pony cars […]
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