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HomeFirebird

Firebird

1972 Chevrolet Camaro front quarter
Satire

Declassified 1970s documents spark debate among auto historians

April 1, 2025 Steve 4

(UPDATED FROM 3/30/2023) Newly declassified intelligence documents show how a crash program by American automakers to switch to eggcrate grilles for their 1972-73 models thwarted a space alien invasion. The strategy worked so well that […]

1971 Ford Mustang Mach 1
Data Dive

Which high-performance pony cars sold best in the early-1970s?

October 25, 2024 Steve 5

(EXPANDED FROM 5/2/2023) When car enthusiasts talk about high-end pony cars, they tend to focus on which ones were the fastest or won the most races. I would like to focus on a nerdier question: […]

1968 Pontiac Firebird green convertible
Literature

1967-72 Pontiac Firebird shows limits of ad illustrations

July 8, 2024 Steve 6

(EXPANDED FROM 3/16/2022) Art Fitzpatrick and Van Kaufman’s artwork in Pontiac’s advertising played an important role in the brand’s  popularity during the 1960s. Others have done a thorough job of showcasing the team’s most iconic […]

1974 Chevrolet Camaro
Links

What predictions Jim Dunne got wrong in the first half of 1972

October 30, 2023 Steve 6

Jim Dunne, Popular Science’s Detroit editor, made a number of predictions in the first half of 1972 that didn’t pan out. For example, in the January issue he stated that for 1973 both AMC and […]

1970 Pontiac Firebirds
Letters to the Editor

Reader ‘doesn’t know what the author is talking about’

October 29, 2023 Steve 3

LS stopped by to respond to our article, “1970 Pontiac Firebird: Time to go on a diet.” I don’t know what the author is talking about. The 1970 Firebirds were lauded as a groundbreaking design. […]

1970 Pontiac Firebird needed to go on a diet
Fake Design

1970 Pontiac Firebird: Time to go on a diet

August 18, 2023 Steve 15

(EXPANDED FROM 11/26/2021) The 1971-73 Ford Mustang has been criticized for growing too big and fat (e.g., Mueller, 2010). However, Ford didn’t act in isolation. All of the pony cars bloated out when they were […]

1981 Pontiac Firebird Trans Am
Ad Nauseam

DeBest ad for the 1981 Pontiac Trans Am that was never printed

July 17, 2023 Steve 1

Pete DeBest thought he had it made. He followed his dad into the car business by landing a gig at Pontiac’s ad agency as a copy writer. Things went great at first. For example, one […]

Parody ads about the auto industry and media
Our Sponsors

Trending Books: The inside story of The Studly One

November 11, 2022 Steve 0
1965 Ford Mustang rear quarter
History

What is the right size for a Ford Mustang?

January 14, 2022 Steve 4

(UPDATED FROM 10/9/2020) Did Ford deviate too much from the original Ford Mustang’s size before finally getting it right once again in 2005? That year was pivotal because it was the first time in a quarter […]

2000 Pontiac Firebird Trans Am
Quotes

Is the 2000 Pontiac Firebird Trans Am uglier than a Mitsuoka Orochi?

November 9, 2021 Steve 2

“I think this is a problem akin to ‘what’s the worst movie?’ Like, yes Plan 9 or Manos are both utterly incompetent pieces of filmmaking that fail at every level, but they were also independent releases […]

Posts pagination

1 2 »
  • 1964 Studebaker Challenger
    Brooks Stevens’s rejection of brand continuity was bad for small automakers
    June 14, 2025 0
  • EVs need a George Romney to champion them in the next few years
    June 13, 2025 16
  • Citroen SM
    Citroen SM: A surprisingly conventional next step
    June 12, 2025 5
  • 1936-37 Cord 810/812 tried to do too much at once
    June 11, 2025 10
  • 1963 Studebaker Daytona convertible
    Classic film shows human side of Studebaker’s end
    June 10, 2025 15
  • Once upon a time, car wheels were 36-to-42 inches in diameter
    June 9, 2025 5
  • Ram customized pickup
    What would you think if it was 1965 and you could magically see this truck?
    June 8, 2025 1
  • Brooks Stevens’s 1965 Studebaker Lark concept: Almost a baby Continental
    June 6, 2025 5
  • 1949 Packard Super Eight
    Packard kept a bigger foothold in the luxury-car field than commonly assumed
    June 5, 2025 9
  • Exner bio offers mostly positive take on controversial car designer
    Peter Grist views car designer Virgil Exner through rose-tinted glasses
    June 3, 2025 9
  • 1970 Mercury Cyclone
    1970 Mercury Montego had a last-of-the-wine quality
    June 2, 2025 2
  • A query, a thank you and an update on miscellaneous stuff
    April 4, 2025 0
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 124
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