As mysteries go it’s a small one, but I have long been curious as to why the 1965-67 Mercury Comet switched from horizontal to stacked headlights. The new look wasn’t in alignment with any of […]
(EXPANDED FROM 11/10/2021) I hereby nominate the 1966-67 mid-sized Plymouth as the most anonymous-looking car of the mid-1960s. At least to my eyes, the Belvedere line — which included top-end Satellite and GTX models — […]
Roger Sizemore had the feeling that Chrysler was going in the wrong direction. The product planners talked excitedly about selling at least 200,000 Plymouth Barracudas and Dodge Challengers annually. Yet the all-new 1970 pony cars […]
Motor Trend‘s road test of the 1970 Dodge Challenger was largely laudatory, noting that “Dodge has had a few years to observe what’s been going on in the pony car field and has incorporated many […]
(EXPANDED FROM 10/21/2022) A few years ago J P Cavanaugh (2020) received pushback from some Curbside Classic commentators for calling the fuselage Chryslers a “Deadly Sin.” As a case in point, Moparlee (2020) wrote, “I […]
Hawk stopped by to respond to our story, “2006-2010 Dodge Charger: A cartoonish attempt at rip-roaring nostalgia.” I own a 2007 Dodge Charger R/T and have enjoyed many positive comments on it. This all-black beauty […]
The Chrysler Corporation’s decision to shrink its big Plymouth and Dodge for 1962 occurred at a tumultuous time — the U.S. auto industry was reportedly considering even more dramatic changes due to soaring sales of […]
FS stopped by Indie Auto to complain that our article on the 1963 Rambler Classic was “poorly researched.” He proceeded to offer his take: “The new for 64 Americans shared a lot with the 63-64 […]
Paul Niedermeyer stopped by Indie Auto to share his current thinking about the downsizing of the 1962 Plymouth and Dodge. This is a response to a story we ran almost two years ago entitled, “Did […]
(UPDATED FROM 8/21/2020) Peter DeLorenzo (2018) has argued that brand management “is now the Number 1 priority in this business.” The reason is that a “democratization of technology and luxury” has leveled the playing field. […]
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