
Design excesses


1950-51 Studebaker was ‘pinnacle of postwar styling’ that could have saved automaker
Now that The Truth About Cars is publishing stories developed with artificial intelligence, Indie Auto has no choice but to keep up with the competition. We have thus created a new feature called “The AI […]

Was the 1978 Cadillac Eldorado the most excessive car of the brougham era?
Reasonable people can debate what was the most excessive car of the brougham era, but I would propose the 1978 Cadillac Eldorado for top honors. To be more specific, I would point to the top-of-line […]

Was the 1973-77 Chevrolet Monte Carlo’s styling ‘honest’?
(EXPANDED FROM 12/24/2021) Curbside Classic commentator XR7Matt (2014) offered a fascinating justification for the stylistic excesses of the 1973-77 Chevrolet Monte Carlo: “Space efficiency is marketing buzz that everyone has fallen for in recent years, it’s actual day […]

Is Tesla Cybertruck a brilliant breakthrough or a gimmick?
(EXPANDED FROM 3/12/2021) When Tesla’s Cybertruck was unveiled a few years ago, Electrek commentator Benjamin Winters (2021) dismissed the design as “objectively bad.” When he received pushback, Winters countered by arguing that “I’m an industrial […]

1961-63 Imperial: Ode to Virgil Exner’s neo-classical excesses
(EXPANDED FROM 3/19/2021) Virgil Exner was a champion of neo-classical styling throughout his career. His best designs were arguably a handful of 1950s Chrysler show cars but his most influential work didn’t come until later. […]

1964-77 Chevrolet Chevelle Malibu shows growth of mid-sized American cars
Earlier this week a number of commentators discussed General Motors’ mid-sized cars (go here and here), so I thought I would add a new layer to the conversation by sketching the evolution of the Chevrolet […]



Would William Mitchell have cared if auto-accident repair became too costly?
Peter DeLorenzo (2023) continues to insist that design is the “Ultimate Initial Product Differentiator” in the American automobile market. Among “mainstream” vehicles he singles out the Cadillac Lyriq for bringing “high-concept executions to the street.” […]