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HomeDECG50

DECG50

1973 Buick Apollo
History

Would GM have done better in the 1960s and 1970s under Alfred Sloan?

September 15, 2025 Steve 18

(EXPANDED FROM 1/19/2022) In a discussion about market segmentation a few years ago, DECG50 asked a good question: Would General Motors have been more disciplined if Alfred Sloan still headed the automaker in the 1960s? […]

1936 Terraplane
Letters to the Editor

Did Great Depression, path dependency color independents’ postwar choices?

September 27, 2023 Steve 0

DECG50 offered an intriguing response to our article, “Did early-postwar independent automakers try too hard to be different?” I’m front-paging the comment to give it wider attention. I wonder if the lingering effects of the depression […]

1959 Pontiac
Letters to the Editor

Reader offers additional reasons for ‘lower, longer and wider’ trend

October 27, 2022 Steve 5

Our “Auto Paedia” article about Detroit’s tendency to make its cars “lower, longer and wider” during the post-war period continues to generate an interesting discussion in the comment thread. One comment I would like to […]

Letters to the Editor

Consultants led General Motors astray by calling for less brand autonomy

January 23, 2022 Steve 9

DECG50 has weighed in with an additional round of thoughtful analysis about product proliferation at General Motors in response to these (go here and here) posts. Steve, thanks for furthering the discussion and for the […]

  • 1972 Lincoln Continental Mark IV
    Is David Kiley right that Ford should replace Lincoln with a new brand?
    September 2, 2026 16
  • 1972 Buick Skylark Custom grille
    1972 Buick Skylark Custom represented the end of an era
    September 1, 2026 5
  • 1959 Ford Thunderbird
    1959 Ford Thunderbird was a gimmicky but hugely important car
    August 26, 2026 11
  • Compact cars became the neglected stepchildren of U.S. automakers
    August 21, 2026 21
  • 1980 AMC brochure cover with picture of American Center building
    AMC’s Roy D. Chapin Jr. succumbed to the illusion of bigness
    August 19, 2026 2
  • 1980 Ford Thunderbird and 1956 model
    Ford’s design talent in the 1970s wasn’t enough to halt a dramatic slide in sales
    August 14, 2026 13
  • 1973 Buick Riviera
    Why wasn’t the 1971 ‘boat-tail’ Buick Riviera shrunk to compact size?
    August 14, 2026 24
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 141
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