(EXPANDED FROM 5/4/2023) When it was time to develop the print advertising for the 1971 Ford Maverick, the copyrighting team was told to be extra honest. In other words, come up with an approach similar […]
(EXPANDED FROM 9/29/2023) The 1970 Plymouth Barracuda and its sibling the Dodge Challenger proved to be a costly mistake that epitomized Detroit’s slowness in responding to changing times. Indeed, the Chrysler Corporation’s early-1970s pony cars […]
(EXPANDED FROM 6/27/2022) American Motors head George Romney may not have realized it at the time, but he was onto something when he okayed the 1957 Rambler Rebel for production. This would prove to be […]
(EXPANDED FROM 10/4/2023) The Ford Fairmont had sold well in its first two years but in 1980 was confronted by formidable new competition — Chevrolet’s Citation. If this were still the good old days we […]
(EXPANDED FROM 4/20/2023) The 1951 Kaiser was trumpeted as having “anatomic design” — that is, it was made to fit the needs of the human anatomy. Although the car’s unusually taunt body had some aesthetic […]
(EXPANDED FROM 12/1/2023) The introduction of compacts for Pontiac, Oldsmobile and Buick represented a major change for these General Motors’ premium-priced brands. Did they help sales grow in a changing marketplace? Or did smaller cars […]
(UPDATED FROM 10/30/2023) Popular Science had a mixed record in making predictions about the auto industry during the postwar period. We have already discussed the magazine’s misfires in 1967 and 1970. Now let’s take a […]
(EXPANDED FROM 10/27/2023) We haven’t checked in with our friends at Over-Drive Magazine lately, so what’s up? They continue to build a multi-faceted repository of information about American cars after initially trying to launch a […]
(UPDATED FROM 8/30/2023) Predicting the future of the U.S. auto industry has always been fraught with peril. Popular Science’s Detroit Editor Jim Dunne got a lot of things right in his reporting during 1970, but […]
From 1963 through 1968 model years Elwood Engel had a pretty good run as head designer at the Chrysler Corporation. However, he did come out with one dud — the 1967-69 Plymouth Barracuda notchback hunchback. […]
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