The 1974 Ambassador’s ZiL-like styling shows how AMC had succumbed to “GM envy” in the 1970s. This car was so big and ugly that it was doomed to failure. Yet American Motors wasted scarce resources […]
George Romney may have been one of the U.S. auto industry’s best post-war leaders, but he made eight big mistakes while leading AMC from 1954-62. Some of his bad moves were costly enough to almost […]
“The subcompacts are just too small. The American people won’t climb into them. They have to give up too much in creature comfort. I think even a compact’s a little small. I would think that […]
(UPDATED 11/18/2022) The original Ford Mustang was the automotive equivalent of The Beatles rock band. The American auto industry had never seen anything like it — a small sporty car that proved so popular that […]
The most strikingly quality of American Motors’ car designs developed in the mid-60s was how quickly the automaker ditched the Rambler look in favor of styling mostly indistinguishable from the Big Three. This was a […]
“Raymond Loewy, who along with his industrial design firm, had been involved with Studebaker since the 1930s, was enlisted to help with designing the new small Studebaker. In the oral history interview Churchill confirmed that […]
“Now, there was one difference between Mason and me. Mason always thought of the Rambler as a supplement to the Nash and Hudson lines. That if he could have Nash and Hudson dealers selling Ramblers […]
“Years before Ralph Nader became famous, years before Toyota and Nissan and Honda became juggernauts, and years before anyone was paying $4 a gallon for gasoline, George Romney knew that cars were going to have […]
Copyright © 2022 Olympia, Earth Media, LLC | All rights reserved