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HomeChevrolet

Chevrolet

1984 Chevrolet Corvette
Ad Nauseam

Ad man goes too far in trying to sell the 1984 Corvette to its aging clientele

December 18, 2023 Steve 1

Greg was mostly impressed with prototypes of the 1984 Chevrolet Corvette he inspected while helping to prepare an advertising campaign. The all-new design was much roomier than the previous model. That wasn’t an accident. General […]

1962 Dodge Dart and Lancer
Letters to the Editor

Paul Niedermeyer updates his thinking on origins of 1962 Plymouth and Dodge

December 6, 2023 Steve 4

Paul Niedermeyer stopped by Indie Auto to share his current thinking about the downsizing of the 1962 Plymouth and Dodge. This is a response to a story we ran almost two years ago entitled, “Did […]

1978 Chevrolet Opala SS
Letters to the Editor

U.S. automakers adapted to Brazilian market car designs from elsewhere

December 5, 2023 Steve 2

CP sent in the following letter, which may have been in response to our story, “Brazilian Volkswagens show automaker’s struggle for a post-Beetle look.” I have been following the Brazilian car scene for a few […]

1955 Studebaker V8 emblem
History

Why V8 engines were less important in the 1950s than commonly believed

October 23, 2023 Steve 17

(UPDATED FROM 10/23/2023) One of the most pervasive myths in U.S. automotive history is that a V8 engine became essential to an automaker’s success in the first half of the 1950s. This narrative is summed […]

Parody ads about the auto industry and media
Our Sponsors

Automotive Views: Innovative 2025 Chevrolet HD truck will be much easier to service

October 14, 2023 Steve 0
1958 Ford Skyliner rear quarter
Auto Paedia

Bigger, glitzier, more powerful: The auto industry’s holy trinity

September 13, 2023 Steve 8

(EXPANDED FROM 11/1/2019) The dominant tendency of the U.S. auto industry has been to make its vehicles bigger, glitzier and more powerful. In recent decades both domestic and foreign automakers have embraced this practice. Indeed, […]

Current Events

Automotive News fails to mention obvious ways to cut weight of EVs

September 5, 2023 Steve 0

Automotive News recently bemoaned how heavier electric vehicles “are causing safety and pollution problems.” The news report by Richard Truett (2023) pointed to heavy battery packs as the main “culprit” but also weight gains caused […]

1960 Chevrolet Corvair Monza
Quotes

Chevrolet Corvair advertising shows gender roles in 1960s

August 8, 2023 Steve 2

“Chevrolet marketers wanted to preserve ‘sportiness’ and ‘performance’ as masculine activities, but at the same time realized that women appreciated a good-handling car as much as their male counterparts. So, Chevrolet repurposed the performance attributes […]

Design Notes

1968-69 Oldsmobile Cutlass: Was this a peak moment for GM styling?

August 4, 2023 Steve 7

(EXPANDED FROM 7/16/2021) The Oldsmobile Cutlass tends to receive less attention than General Motors’ other three 1968-69 mid-sized cars. This is unfortunate because the Cutlass was arguably the cleanest of the bunch. Let’s go a step […]

1954 Chevy abandoned in Quinault garage 6.8.23
Random Shots

An automotive time machine with an open door

June 8, 2023 Steve 9

Since I began visiting Lake Quinault in the mid-1980s, I have noticed this 1953 Chevrolet sitting in a garage. The garage’s door has always been open and the Chevy has not appeared to have been […]

Posts pagination

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  • 1962 Ford Galaxie 500
    Did the 1960-64 big Ford sell so poorly because of cannibalization?
    October 16, 2026 34
  • 1969 Ford Thunderbird 4-door Landau
    Was 1969 the beginning of the end for the Ford Thunderbird four-door Landau?
    October 14, 2026 7
  • Is Jaguar smart to run away from its design heritage?
    October 8, 2026 21
  • AMC Pacer clay model
    Why does Joe Ligo’s PBS series sanewash AMC’s mid-70s recklessness?
    October 6, 2026 20
  • 2026 Ram pickups
    A pyrrhic regulatory rollback and how poorly the 1978 Matador coupe sold
    October 2, 2026 12
  • 1962 Chrysler 300
    Did the 1962-65 Chrysler 300 ‘dilute’ the letter series?
    September 29, 2026 7
  • 1968 Ford Mustang
    Three rules led to a stultifying level of conformity in 1960s U.S. car design
    September 24, 2026 12
  • Internet problems reminded me of U.S. automakers in the 1970s
    May 2, 2026 1
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 146
Society of Automotive Historian award to Indie Auto

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