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HomeChallenger

Challenger

1971 Ford Mustang Mach 1
Data Dive

Which high-performance pony cars sold best in the early-1970s?

October 25, 2024 Steve 5

(EXPANDED FROM 5/2/2023) When car enthusiasts talk about high-end pony cars, they tend to focus on which ones were the fastest or won the most races. I would like to focus on a nerdier question: […]

1970 Dodge Challenger fake image
Ad Nauseam

The bogus ad Roger slipped into his drawer and forgot for a number of years

March 22, 2024 Steve 2

Roger Sizemore had the feeling that Chrysler was going in the wrong direction. The product planners talked excitedly about selling at least 200,000 Plymouth Barracudas and Dodge Challengers annually. Yet the all-new 1970 pony cars […]

1970 Dodge Challenger
Links

Car and Driver does better than Motor Trend in assessing 1970 Dodge Challenger

March 20, 2024 Steve 5

Motor Trend‘s road test of the 1970 Dodge Challenger was largely laudatory, noting that “Dodge has had a few years to observe what’s been going on in the pony car field and has incorporated many […]

1973 Valiant VJ Charger
History

1970 Plymouth Barracuda should have been like an Australian Valiant Charger

September 29, 2023 Steve 16

(EXPANDED FROM 6/3/2022) The 1970 Plymouth Barracuda and its sibling the Dodge Challenger proved to be a costly mistake that epitomized Detroit’s slowness in responding to changing times. Indeed, the Chrysler Corporation’s early-1970s pony cars […]

1970 Pontiac Firebird needed to go on a diet
Fake Design

1970 Pontiac Firebird: Time to go on a diet

August 18, 2023 Steve 15

(EXPANDED FROM 11/26/2021) The 1971-73 Ford Mustang has been criticized for growing too big and fat (e.g., Mueller, 2010). However, Ford didn’t act in isolation. All of the pony cars bloated out when they were […]

1971 Ford Mustang Mach 1 front quarter
Media Analysis

Older Ford Mustangs got too big but not the newer ones?

November 12, 2021 Steve 2

(EXPANDED FROM 5/11/2020) Automobile magazine is dead but its Facebook page continues to recycle old articles. Yesterday the one million followers of this page were blessed with a reposted history of the Ford Mustang. Aaron […]

Parody ads about the auto industry and media
Our Sponsors

Automotive Views: 2024 Dodge Challenger will be a ‘real monster’

May 13, 2021 Steve 0
2014 Dodge Challenger
Media Analysis

TTAC helps Chrysler go pavlovian

July 26, 2014 Steve 0

The third-generation Dodge Challenger has always run a distant third in sales to the Ford Mustang and Chevrolet Camaro, arguably because of it is the most extreme caricature of a pony car. The chunky, almost […]

  • 1964 Studebaker Challenger
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    Citroen SM: A surprisingly conventional next step
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    June 11, 2025 10
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    Classic film shows human side of Studebaker’s end
    June 10, 2025 15
  • Once upon a time, car wheels were 36-to-42 inches in diameter
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  • Ram customized pickup
    What would you think if it was 1965 and you could magically see this truck?
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  • Brooks Stevens’s 1965 Studebaker Lark concept: Almost a baby Continental
    June 6, 2025 5
  • 1949 Packard Super Eight
    Packard kept a bigger foothold in the luxury-car field than commonly assumed
    June 5, 2025 9
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    Peter Grist views car designer Virgil Exner through rose-tinted glasses
    June 3, 2025 9
  • 1970 Mercury Cyclone
    1970 Mercury Montego had a last-of-the-wine quality
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  • A query, a thank you and an update on miscellaneous stuff
    April 4, 2025 0
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 124
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