Indie Auto
header-advert
  • Home
  • About
    • Introduction
    • Editor’s Notes
    • Story Ideas Bank
    • Why All The Data?
    • Fake Stuff
    • About Those Photos
    • Talk Legal To Me
    • Privacy Policy
  • All Our Features
    • Ad Nauseam
    • Bird Chatter
    • Calendar
    • Current Events
    • Data Dives
    • Design Notes
    • Drive-By Musings
    • Fake Designs
    • Gallery
    • Histories
    • Letters to the Editor
    • Links
    • Literature
    • Media Analysis
    • Multimedia
    • Our Sponsors
    • Photo Essays
    • Quotes
    • Random Shots
    • Satire
  • Look It Up
    • In Auto Paedia
    • By author
    • By automaker or brand
    • By time period
    • By topic
    • By vehicle type
  • Readings
    • General Reference
    • Specific Brands & Automakers
    • Auto Culture, Policy & Business Strategy
    • Bibliography
    • Where To Buy Your Books
    • Recently-Posted Readings
  • Links
    • Bibliography of Links
  • Contact
    • Emails & Newsletter
    • Rejected Comments
  • Donate
HomeBusiness strategies

Business strategies

1973 Saab 96
Design Notes

Should Saab have come out with a retro 96 in the 1990s?

August 19, 2025 Steve 9

EXPANDED FROM 3/14/2022) In a Hemmings post about a 1971 Saab 96 for sale, Mike McNessor (2014) described the car as “irresistible and timeless as the VW Beetle or the Mini.” He went on to wonder […]

1975 Chevrolet Monza
Quotes

Ed Cole has big news about Chevy’s Vega-based Wankel ‘Mustang killer’

August 16, 2025 Steve 11

(EXPANDED FROM 8/17/2023) In its April 1974 issue, Popular Science shed light on a Chevrolet Vega-based sporty coupe that was slated to compete with the subcompact Ford Mustang II. The unnamed car’s main claim to […]

Parody ads about the auto industry and media
Our Sponsors

VW to get ahead of societal shift with Cupra introduction timing

August 15, 2025 Steve 0
Fiat 130 coupe
Drive-By Musings

Was the 1972 Fiat 130 coupe influenced by mid-1960s Ramblers?

August 15, 2025 Steve 8

(EXPANDED FROM 10/5/2023) A few years ago Curbside Classic reposted one of my favorite articles — a magazine-length piece by Don Andreina (2023) about the 1972-77 Fiat 130 coupe. Although the car never made it […]

1960 VW versus US compact car ads
Multimedia

Satire of a 1960 VW ad essentially mimics marketing for U.S. compacts

August 14, 2025 Steve 3

(EXPANDED FROM 3/20/2023) Back in 1963, advertising executive Fred Manley presented a slide show parody about how to improve Volkswagen’s legendary “Think small” ad. The “best practices” he presented look hilariously misguided when applied to […]

1969 Ford design film clay model
History

Late-1960s Ford car design film shows US automakers losing it

August 13, 2025 Steve 9

(EXPANDED FROM 4/28/2023) A late-1960s Ford promotional film offers a fascinating glimpse into the car and truck designs being worked on at the time. Perhaps more than intended, The Design Makers — Inside Ford Design, […]

1967 Pontiac Grand Parisienne
Media Analysis

Popular Science’s predictions for 1967 cars weren’t always on target

August 11, 2025 Steve 4

(UPDATED FROM 5/19/2021) The July 1966 issue of Popular Science breathlessly predicted what U.S. automakers had planned for the next model year. Even though introductions were only a few months away, a surprising number of […]

2025 VW ID. Buzz
Current Events

Richard Truett’s plan to ‘rescue’ the VW ID. Buzz thinks too big

August 7, 2025 Steve 5

Automotive News reporter Richard Truett (2025) recently recommended how Volkswagen could “rescue” the ID. Buzz, which is off to a slow start in sales. In a piece labeled a “Comment,” Truett argued that under current […]

19465 Hudson
History

1946 Hudson shows what made automaker so important — and vulnerable

August 4, 2025 Steve 15

(EXPANDED FROM 4/22/2023) This story received an unusual amount of pushback in the comment thread when it was originally posted two years ago. A focus of reader criticism was my argument that Hudson’s demise had […]

1953 Studebaker Commander Starliner 2-door hardtop
Quotes

Thomas Bonsall faced backlash for criticizing 1953 Studebaker launch

August 2, 2025 Steve 6

We have a lively debate going on in the 1953 Studebaker comment thread, so I thought I would add to the discussion by quoting Thomas E. Bonsall’s take on the car. In the introduction to […]

Posts pagination

« 1 … 6 7 8 … 47 »
  • Why did American Motors fire Wells Rich and Greene in 1972?
    March 6, 2026 6
  • 1967 Oldsmobile Cutlass Supreme
    Was the 1966 Olds Cutlass Supreme the first mid-sized brougham model?
    March 5, 2026 21
  • 1976 Plymouth Volare 2-door coupe
    Splashy new cars often were the biggest disasters during the postwar period
    March 3, 2026 1
  • Reader questions Chrysler’s future as it passes 100th anniversary
    March 2, 2026 13
  • 1968 Chevrolet C10 pickup
    Was the 1967-68 Chevrolet C10 the ‘first modern pickup’?
    February 27, 2026 7
  • 1941 Studebaker Commander 2-door coupe
    1941 Studebaker Commander: Ending its big cars on a high note
    February 26, 2026 11
  • 1956 Studebaker Golden Hawk front with hood open
    Four lingering questions about Aaron Severson’s take on the 1956 Studebaker Golden Hawk
    February 20, 2026 6
  • Thank yous, power outages and format changes
    October 31, 2025 0
  • 1956 Buick hood scoop
    Readers brainstorm ideas for future Indie Auto stories
    October 14, 2022 134
Society of Automotive Historian award to Indie Auto

Recent Comments

  • stewdi on Reader questions Chrysler’s future as it passes 100th anniversary
  • Scampman on Splashy new cars often were the biggest disasters during the postwar period
  • Steve on Reader questions Chrysler’s future as it passes 100th anniversary
  • kim in lanark on Reader questions Chrysler’s future as it passes 100th anniversary
  • Lori H. on Reader questions Chrysler’s future as it passes 100th anniversary
  • kim in lanark on Reader questions Chrysler’s future as it passes 100th anniversary
  • Don on Reader questions Chrysler’s future as it passes 100th anniversary
  • Steve on Reader questions Chrysler’s future as it passes 100th anniversary
  • Troy on Reader questions Chrysler’s future as it passes 100th anniversary
  • Steve on Reader questions Chrysler’s future as it passes 100th anniversary
  • Philco Ford on Reader questions Chrysler’s future as it passes 100th anniversary
  • Hondadriver on Reader questions Chrysler’s future as it passes 100th anniversary
  • stewdi on Reader questions Chrysler’s future as it passes 100th anniversary
  • kim in lanark on Reader questions Chrysler’s future as it passes 100th anniversary
  • Scampman on Was the 1967-68 Chevrolet C10 the ‘first modern pickup’?

Archives

Categories

Tags

1930s 1940s 1950s 1960s 1970s 1980s 1990s 2000s 2010s 2020s American Motors Auto culture Auto history media Auto media Automotive News Automotive Views Business strategies Chevrolet Compact cars Curbside Classic Design Design excesses Dodge Electric vehicles Engineering Fake advertising Ford Ford Motor Co. Full-sized cars General Motors Journalism standards Luxury cars Management culture Marketing Mid-sized cars Parody Patrick R. Foster Plymouth Premium-priced cars Public policies Rambler Reader comments Richard M. Langworth Stellantis Studebaker
Follow Us
  • Facebook
  • RSS Feed
Search
Archives
Categories
Help keep the lights on
Quinault at night

Copyright © 2022 Olympia, Earth Media, LLC | All rights reserved