Quotes
Quotes

Marketing lacks original thought

“It’s not just a plague; it’s standard operating procedure, something that permeates car company marketing enclaves all over the world. I am convinced that there is a secret automotive marketing boot camp buried underground somewhere (perhaps […]

Circa 2014 Chevrolet Camaro taillights
Design Notes

Requiem for quads

The taillights for the 2014-15 Chevrolet Camaro supposedly “took styling cues from the original first generation Camaro” (Wikipedia, 2015). Why dump the iconic quad taillights in favor of a look that is even more boringly generic than that of the 1967-68 Camaro? […]

Drive-by musings
Drive-By Musings

The perils of a four-way

Curbside Classic recently posted an unusually detailed discussion in a comment thread about why a merger did not occur between Hudson, Nash, Packard and Studebaker (Shafer, 2015). While the speculation is interesting, I’d question the underlying assumption […]

Jeep CJ side styling
Design Notes

A curve from nowhere

The Jeep CJ may have one of the boxiest automotive bodies ever produced, but its front end is visually dominated by curves. Note how the rounded fender edge emerges from an exposed gap between two pieces […]