Business strategies
Paolo Tumminelli: Car design has become a caricature of itself
“We are experiencing a situation where the number of car fans is constantly decreasing, but at the same time, they demand more and more. With fake grilles and fake exhausts, the car has become a […]
In defense of the bland 2022 Toyota Corolla Cross
“I honestly don’t understand what you’re expecting. This car is fundamentally no different than anything else in its class with the crucial distinction that it likely will be orders of magnitude more reliable. . . […]
Aaron Severson: Would Ford Cardinal have spawned FWD derivatives in U.S.?
“We may speculate, of course, that had Ford gone ahead with the U.S.-market Cardinal/Taunus P4 and if that had been reasonably successful, it might have spawned follow-on FWD derivatives in the manner of the later […]
Patrick Foster: International failed to grow with truck market
“(T)he truck market was going to break out of its previous boundaries and begin a historic climb in which it would eventually surpass automobiles in total sales. In time trucks would become the biggest and […]
Peter DeLorenzo: 2021 Jeep Wagoneer has nothing to do with ‘heritage’
“While the Jeep press material for the Wagoneer and Grand Wagoneer seems to scream ‘heritage’ and ‘Premium American Icon’ every other sentence, these bloated Jeeps have about as much in common with their forebears as, […]
1951 Studebaker: Pointing in the wrong direction
When viewed from 1951, Studebaker was the independent automaker most likely to succeed. The South Bend, Indiana-based automaker generated unusually high sales by inventing the family-sized compact. This allowed Studebaker to invest in both a V8 engine and an automatic transmission well before […]
‘Doling out progress at the minimum possible rate’
“The US auto industry has been perhaps the best example of a sector falling into a rut and doling out progress at the minimum possible rate for at least 30 years. It’s criminal IMO that […]
Counterfactuals and whether AMC had a chance of survival
(UPATED 3/9/2023) A few years ago Lotus Rebel (2021) drew upon our AMC Pacer story to suggest alternative approaches for that car’s design in a comment at Ate Up With Motor. That website’s publisher, Aaron […]
