
Business strategies


Prediction from 2015: High tech won’t be reliable
“The more electronic stuff automakers put into cars, the more and more people have to treat them like really big cell phones. Show of hands — who WANTS to visit their carrier store? That’s what […]


Aaron Severson: Packard more salvageable than Studebaker
“I do think Packard would have been the more salvageable of the two brands, but Packard was already having trouble making ends meet (which is why they went looking for a merger with another company […]

Dean’s Garage: An insider’s look at car design that steers clear of Detroit’s fall
(UPDATED 10/30/2022) Dean’s Garage draws together car designers to discuss their craft. The website has tended to focus on U.S. automakers during the post-war era. Publisher Gary Dean Smith was part of General Motors’ design […]


Peter DeLorenzo: Auto journalism is a pay-to-play-for-access game
“I believe that the glaring sameness of the so-called ‘enthusiast’ car mags is still there and it’s still highly annoying. And there’s no denying that the days for the hard-copy print mags are severely numbered, and when […]

Revealing photos of AMC Javelins that didn’t make it
The most poignant part of Javelin Photo Archive is a set of proposals for a lovely Gremlin-based hatchback intended for introduction in 1973 or 1974. The designs look like they could have sold quite well. […]

Ford should not have killed the Thunderbird nameplate
“The Thunderbird is a storied Franchise with more equity than many other old nameplates. Why Ford allows T-Bird awareness to seep away from American consciousness while Chevy introduces its 8th Corvette is beyond me. By […]

1974 AMC Ambassador: GM envy to the ZiL degree
The 1974 Ambassador’s ZiL-like styling shows how AMC had succumbed to “GM envy” in the 1970s. This car was so big and ugly that it was doomed to failure. Yet American Motors wasted scarce resources […]